The Moon Is Down Essays - Educational Psychology, Study Skills

The Moon Is Down Essential STRATEGIES FOR EFFECTIVE STUDIES Viable learning relies on great investigation propensities. Proficient investigation aptitudes don't just happen; they should initially be learned and afterward applied reliably. Great investigation methodologies incorporate a preset time for study, an alluring spot to contemplate, and an all around planned examination plan. A Time to examine We all think we have a greater number of activities than we have the opportunity to do, and examining gets bamboozled. It is essential to set up a calendar of every day exercises that incorporates time allotments for doing the examining we need to do. Inside each examination space, write in the particular investigation action; for instance, ?Read Unit 6 of bookkeeping; do Problems 1-5.? Keep the calendar adaptable so it tends to be adjusted after you evaluate your achievement in meeting your examination objectives inside each schedule opening. A Place to examine Pick the best spot to study and utilize a similar one consistently. Doing so will assist with placing you in an investigation temperament when you enter that place. As indicated by Usova (1989, 37), ? The library isn't generally an alluring spot to contemplate.? Pick a spot that has the least interruptions, for example, individuals traffic, discussion, phone, TV, and outside commotions. Study is normally best done alone and without sights and sounds that divert the eye and ear. In your picked very spot, power the brain to focus on the job needing to be done. A Plan for Study Exploration on the impacts of explicit examination aptitudes on understudy execution (Dansereau, 1985, 39) recommends that the accompanying investigation strategies help to improve scholastic execution. 1. Skim a unit or a part, taking note of headings, point sentences, catchphrases, and definitions. This review will sign you to what you are going to examine. 2. As you read a unit or part, convert the headings into questions; at that point look for answers to those inquiries as you read. 3. On the off chance that you own the book, utilize the shading checking pens to feature significant thoughts: headings, theme sentences, exceptional terms, definitions, and supporting realities. In the event that you don't claim the book, make notes of these significant thoughts and realities. 4. After you have finished a unit or part, survey the featured thing (or your notes which contain them.) 5. Utilizing the headings expressed as questions, check whether you can respond to those inquiries dependent on your perusing. 6. Test yourself to check whether you can review meanings of significant terms and rundown of supporting realities or thoughts. A high connection exists between great investigation propensities and passing marks for the courses taken in school. REFERENCES Dansereau, D. F. ?Learning Strategy Research.? Thinking and Learning Skills. Vol.1. Hillsdale, NJ: Lawrence E Erlbaum 1985, 21-40. Usova, George M. Productive Study Strategies. Pacific Grove, CA: Brooks/Cole Publishing Company, 1989.

A Socitey that Slipped Like the Wind Essay Example | Topics and Well Written Essays - 2000 words

A Socitey that Slipped Like the Wind - Essay Example Practically more than two centuries these individuals were being tormented, brutalized, tormented and killed by the interlopers yet at long last they began to understand that they likewise have singular substance and they dislike the mammoths as they are treated by the ‘white rulers.’ These individuals began asserting their privileges and balance in the general public only same as the white individuals. Nonetheless, simply the second these discouraged individuals began to communicate their inclination, it quickly made a lot of effect over the feeling of predominance of the white individuals the pace of persecution just as incurring torment additionally expanded. It is during the hour of 1820s that the supposed slaves were ascending against the discretionary decision arrangement of the white individuals. Plainly, America during this time was isolated between two clear segments the North and the South. Individuals dwelling at the North, were for the most part individuals h aving a place with the decision class and individuals of the South were principally commanded by the white men. Maybe, the principal away from of such disobedience happened during the year 1920. In this year Missouri Compromise, however the state is fundamentally a slave state and yet it confined the spread of the arrangement of subjection anyplace else in the region of Louisiana. Refering to from the novel of Mitchell, ‘Gone with the Wind’, we discover the word ‘nigger’ used to allude to the afro Americans. (Mitchell) the idea of white skin to be the perfect magnificence has been presented through the presence of Scarllet. At the point when the creator makes reference to ‘The dark bombazine, †¦Ã¢â‚¬ ¦ set grayish skin superbly’ (Mitchell), she shows a sort of differentiation where it appears that the white individuals were amazing to the detriment of the blacks. This likewise demonstrates a cognizance that excited as the war was going to start. Till this timeframe the white individuals didn't take the entire circumstance in an intense manner however the white area of the general public was additionally figuring it out

Marshall, George Catlett

Marshall, George Catlett Marshall, George Catlett, 1880â€"1959, American general and cabinet member, b. Uniontown, Pa. A career army officer, Marshall graduated from the Virginia Military Institute. He first distinguished himself as a staff officer in World War I and later (1919â€"24) was aide to General Pershing . After varied tasks, including service in China (1924â€"27), he headed (1939â€"45) the army as Chief of Staff, becoming General of the Army (five-star general) in Dec., 1944. In this capacity, he reorganized and mobilized the military during World War II by coordinating training, planning for rearmament, supplying Great Britain with important material, and finally directing the war. Marshall influenced Congress to change the rules of promotion so that promising officers, regardless of seniority, could be promoted. Among his protégés were Dwight D. Eisenhower, H. H. Arnold, Omar Bradley, Mark Clark, and Joseph Stilwell. During World War II he developed and executed U.S. strategy. Marshall advoca ted the conquest of Germany through France, and his plan was finally adopted. Many of his wartime tasks were diplomatic. When he resigned as Chief of Staff, he was promptly appointed (Nov., 1945) special ambassador to China by President Truman and was later recalled (Jan., 1947) to be made Secretary of State. After engineering (Feb., 1947) immediate aid to Greece and Turkey, he fostered the European Recovery Program (called the Marshall Plan ) to promote postwar economic recovery in Europe. This plan was a great success and it laid the groundwork for a revitalized Europe and the formation of the North Atlantic Treaty Organization . He resigned because of ill health in Jan., 1949. In Sept., 1950, he was called out of retirement to become Secretary of Defense, but he resigned from this post in Sept., 1951. For the Marshall Plan he received the 1953 Nobel Peace Prize. See his collected papers (6 vol., ed. by L. I. Bland et al. 1981â€"2012); biographies by F. C. Pogue (3 vol., 196 3â€"73), Ed Cray (1990), and D. Unger et al. (2014); M. Perry, Partners in Command: George Marshall and Dwight Eisenhower in War and Peace (2007); S. Weintraub, 15 Stars: Eisenhower, MacArthur, Marshall (2007); A. Roberts, Masters and Commanders (2009). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Charles Dickens Utilitarianism Analysis - 996 Words

Utilitarianism and Charles Dickens - The Analysis of Impact of Utilitarianism in Hard Times towards Humanity The utilitarianism, is one of the ethical theory genres which greatly affects the western and even world’s development of philosophy. Its originality can be traced back to ancient Greece Democritus and Epicurean Hedonism theory. Jeremy Bentham is considered to be the founder of the utilitarianism theory during the latter half through 18th century in England. Based on the theory of utilitarianism proposed by Jeremy Bentham, the proposal expounds destructive influence of utilitarianism on humanity shown by Charles Dickens Hard Time. The proposal falls into two major parts - The introduction of Benthams utilitarianism theory: What†¦show more content†¦Bentham began his perspective to the principles of Morals and Legislation with the classic sentence: Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do According to Bentham, all human beings are governed by two sovereign aspects: Pleasure and pain while each individual accepts the fact that we desire pleasure and unwilling to encounter pain. Then, he came up with his Principle of utility where: That principle which approves or disapproves of every action whatsoever, according to the tendency which it appears to have to augment or diminish happiness By that, he meant by utility the balance of pleasure over pain, or happiness over suffering can be achieved. What he said is that: It is pleasure and pain that give us the real value of action Therefore, according to the philosophy of utilitarianism, our private or public life is in the last analysis concerned with maximizing happiness as well as maximizing pleasure. The proposal aims to discover the destructive influence on humanity by utilitarianism philosophy during Victorian Era, and to reveal the darkness of utilitarian moral principle which oppresses human nature and fosters a distorted value. Through analyzing distorted characters, the proposal makes it clear that utilitarianismShow MoreRelatedAnalysis of the Credibility of Characters in Charles Dickens Hard Times1512 Words   |  7 PagesAnalysis of the Credibility of Characters in Charles Dickens Hard Times Hard times was written in 1854 by Charles Dickens. Dickens was a prominent Victorian novelist who wrote about the society that surrounded him. He was educated and middle-class but had some sympathy with the way poor people were treated. He was critical of utilitarianism and felt that those in power showed little understanding of the poor. His sympathy with the poor stemmed from his childhood andRead MoreFor many decades, many have tried to obtain a perfect mixture of a healthy state of mind in1800 Words   |  8 Pagesthemselves. In Charles Dicken’s novel, Hard Times, it is obvious that without a life mixed with fiction, imagination cannot be learned. So, the lack of social interaction can dangerously result with complications in a child’s upbringing and a perfect balance of fact versus fiction must be compromised. Thus, with the use of many different foil characters, the reader can notice the differences in the way each child was raised and how they can relate to fact, imagination, communication, utilitarianism, individualismRead More Science in Mary Shelley’s Frankenstein and Hard Times by Charles Dickens3626 Words   |  15 Pagesdevelopment and it’s contrast to nature. The second book I will look at in this essay comes from the Victorian period of the 19th century. This period saw the rise of the Industrial Revolution and of huge social and political change. Hard Times by Charles Dickens deals with these issues very closely, focussing mainly on the rise of industry in Britain and its effects on the people of Britain. Both of these novels challenge the social, political and scientific developments of the 19th century, namely theRead MoreScience and Progress in Frankenstein and Hard Times3785 Words   |  16 Pagesdevelopment and its contrast to nature. The second book I will look at in this essay comes from the Victorian period of the 19th century. This period saw the rise of the Industrial Revolution and of huge social and political change. Hard Times by Charles Dickens deals with these issues very closely, focusing mainly on the rise of industry in Britain and its effects on the people of Britain. Both of these novels challenge the social, political and scientific developments of the 19th century, namely theRead MoreRacism And Slavery During The 19th Century2451 Words   |  10 Pages† Mill’s uses Carlyle s own arguments to trip him up, but for the most part, Mill sets out his own position. But, if anything, Mill s response indicates the chasm that lay between their respective philosophies. For instance, while Mill s utilitarianism implied that minimization of pain contributed to happiness, in Carlyle s Romanticist philosophy, only activity promoted happiness, regardless of whether or not pain accompanied it. Thus, for Mill, labor is a necessary evil, while for CarlyleRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesFlorida; Stanley  M. Howe Professor in Leadership, Henry B. Tip pie College of Business, University of Iowa; Associate Professor (with tenure), Department of Human Resource Studies, School of Industrial and Labor Relations, Cornell University; Lecturer, Charles University, Czech Republic, and Comenius University, Slovakia; Instructor, Industrial/Organizational Psychology, Department of Psychology, University of Illinois at Urbana-Champaign. Research: Dr. Judge’s primary research interests are in (1) personality

The History Iran Sanctions - 1979 Through 2017

Although the United States imposed sanctions against Iran for decades, none levered the country into compliance with international rules regarding terrorism or nuclear energy. By early 2012, however, evidence appeared to be mounting that sanctions by both the U.S. and its global allies were hurting Iran. The Joint Comprehensive Plan of Action went into effect in 2015, easing tensions and sanctions considerably. Most of the sanctions cut into Irans oil exports, which account for 85 percent of the countrys export revenue. Irans repeated threats to close the Strait of Hormuz, a vital oil conduit, to international use indicated at one point that Iran was kicking at global oil usage to relieve pressure on its own oil industry. The Carter Years Islamic radicals captured 52 Americans at the U.S. Embassy in Tehran and held them hostage for 444 days beginning in November 1979. U.S. President Jimmy Carter tried unsuccessfully to free them, including authorizing a military rescue attempt. Iranians did not free the hostages until just after Ronald Reagan replaced Carter as president on January 20, 1981. The United States broke diplomatic relations with Iran in 1980 in the midst of that crisis. The U.S. also levied its first round of sanctions against Iran during this time. Carter banned imports of Iranian oil, froze some $12 billion in Iranian assets in the U.S. and later banned all U.S. trade with and travel to Iran in 1980. The U.S. lifted the embargoes after Iran released the hostages. Sanctions Under Reagan The Reagan Administration declared Iran a state sponsor of terrorism in 1983. As such, the U.S. opposed international loans to Iran. When Iran began threatening traffic through the Persian Gulf and Strait of Hormuz in 1987, Reagan authorized naval escorts for civilian ships and signed a new embargo against Iranian imports. The United States also banned the sale of dual-use items to Iran – civilian goods with the possibility of military adaptation. The Clinton Years President Bill Clinton expanded U.S. sanctions against Iran in 1995. Iran was still labeled a state sponsor of terrorism and President Clinton took this action amid widespread fear it was pursuing weapons of mass destruction. He prohibited all American involvement with the Iranian petroleum industry. He banned all American investment in Iran in 1997, as well as what little U.S. trade remained with the country. Clinton also encouraged other countries to do the same. Sanctions Under George W. Bush The United States repeatedly froze the assets of people, groups or businesses identified as helping Iran sponsor terrorism under President George W. Bush, as well as those perceived as supporting Irans efforts to destabilize Iraq. The U.S. also froze the assets of foreign entities believed to be helping Iran in those areas. The United States  also banned so-called U-turn financial transfers involving Iran. According to the U.S. Treasury Department, a U-turn transfer involves Iran but originates and ends with non-Iranian foreign banks. Obamas Sanctions of Iran President Barack Obama has been strident with Iranian sanctions. He banned some imports of Iranian foodstuffs and carpets in 2010, and Congress also allowed him to tighten Iranian sanctions with the Comprehensive Iran Sanctions, Accountability, and Divestment Act (CISADA). Obama could encourage non-U.S. petroleum firms to halt the sale of gasoline to Iran, which has poor refineries. It imports nearly one-third of its gasoline. The CISADA also prohibited foreign entities from using American banks if they do business with Iran. The Obama Administration sanctioned Venezuelas nationalized oil company for trading with Iran in May 2011. Venezuela and Iran are close allies. Iranian President Mahmoud Ahmadinejad traveled to Venezuela in early January 2012 to meet with President Hugo Chavez, in part  about the sanctions. In June 2011, the Treasury Department announced new sanctions against Irans Revolutionary Guard (already named in other sanctions), the Basij Resistance Force, and Iranian law enforcement entities. Obama ended 2011 by signing a defense funding bill that would allow the U.S. to cease dealing with financial institutions that do business with Irans central bank. The bills sanctions took effect between February and June 2012. Obama was given the power to waive aspects of the bill if implementation would hurt the U.S. economy. It was feared that limiting access to Iranian oil would drive up gasoline prices. The Joint Comprehensive Plan of Action Six world powers joined together in 2013 to negotiate with Iran, offering relief from some sanctions if Iran would cease its nuclear efforts. Russia, Britain, Germany, France, and China joined the U.S. in this effort, which finally resulted in an agreement in 2015. Then came the prisoner swap in 2016, with the U.S. exchanging seven imprisoned Iranians in exchange for Iran releasing five Americans it was holding. The U.S. lifted its sanctions against Iran under President Obama in 2016.   President Donald J. Trump President Trump announced in April 2017 that his administration intends to review the countrys history of sanctions against Iran. Although many feared this would potentially eradicate the terms of the 2015 deal due to Irans continued support of terrorism, the review was, in fact, provided for and mandatory under the terms of the 2015 pact.

Zoe’s Tale PART III Chapter Twenty-Five Free Essays

And so I went home, Consu gift in tow. John and Jane greeted me as I jumped off the Obin shuttle, all of us ending in a pile as I ran into Mom full speed and then we dragged Dad down with us. Then I showed them my new toy: the sapper field generator, specially designed by the Consu to give us a tactical advantage when Nerbros Eser and his friends came to call. We will write a custom essay sample on Zoe’s Tale PART III Chapter Twenty-Five or any similar topic only for you Order Now Jane immediately took to it and started fiddling with it; that was her thing. Hickory and Dickory and I decided that in the end neither John nor Jane needed to know what it took for us to get it. The less they knew, the less the Colonial Union could charge them with at their treason trial. Although it looked like that might not happen – the Roanoke council did remove John and Jane from their posts once they revealed where they had sent me and who I was supposed to see, and had appointed Gretchen’s dad Manfred in their place. But they had given Mom and Dad ten days to hear back from me before they informed the Colonial Union about what they’d done. I got back just under the wire and once they saw what I brought, weren’t inclined to offer my parents to the tender affections of the Colonial Union judicial system. I wasn’t going to complain about that. After I got Mom and Dad acquainted with the sapper field generator, I went for a walk and found Gretchen, reading a book on her porch. â€Å"I’m back,† I said. â€Å"Oh,† she said, casually flipping a page. â€Å"Were you gone?† I grinned; she hurled the book at me and told me that if I ever did anything like that again, she would strangle me, and that she could do it because she always was better in our defense courses than I was. Well, it was true. She was. Then we hugged and made up and went to find Magdy, so we could pester him in stereo. Ten days later, Roanoke was attacked by Nerbros Eser and about a hundred Arrisian soldiers, that being Eser’s race. Eser and his soldiers marched right into Croatoan and demanded to speak to its leaders. They got Savitri, the administrative assistant, instead; she suggested that they go back to their ships and pretend their invasion never happened. Eser ordered his soldier to shoot Savitri, and that’s when they learned how a sapper field can really mess with their weapons. Jane tuned the field so that it would slow down bullets but not slower projectiles. Which is why the Arrisian soldier’s rifles wouldn’t work, but Jane’s flame thrower would. As did Dad’s hunting bow. And Hickory’s and Dickory’s knives. And Manfred Trujillo’s lorry. And so on. At the end of it Nerbros Eser had none of the soldiers that he’d landed with, and was also surprised to learn that the battleship he’d parked in orbit wasn’t there anymore, either. To be fair, the sapper field didn’t extend into space; we got a little help there from a benefactor who wished to remain anonymous. But however you sliced it, Nerbros Eser’s play for the leadership of the Conclave came to a very sad and embarrassing end. Where was I in all of this? Why, safely squirreled away in a bomb shelter with Gretchen and Magdy and a bunch of other teenagers, that’s where. Despite all the events of the previous month, or maybe because of them, the executive decision was made that I had had enough excitement for the time being. I can’t say I disagreed with the decision. To be honest about it, I was looking forward to just getting back to my life on Roanoke with my friends, with nothing to worry about except for school and practicing for the next hootenanny. That was right about my speed. But then General Gau came for a visit. He was there to take custody of Nerbros Eser, which he did, to his great personal satisfaction. But he was also there for two other reasons. The first was to inform the citizens of Roanoke that he had made it a standing order that no Conclave member was ever to attack our colony, and that he had made it clear to non-Conclave races in our part of space that if any of them were to get it into their heads to make a play for our little planet, that he would personally be very disappointed. He left unsaid what level of retaliation â€Å"personal disappointment† warranted. It was more effective that way. Roanokers were of two minds about this. On the one hand, Roanoke was now practically free from attack. On the other hand, General Gau’s declaration only brought home the fact that the Colonial Union itself hadn’t done much for Roanoke, not just lately but ever. The general feeling was that the Colonial Union had a lot to answer for, and until it answered for these things, that Roanokers felt perfectly justified in not paying too close attention to the Colonial Union’s dictates. Like, for example, the one in which Manfred Trujillo was supposed to arrest my parents and take them into custody on the charge of treason. Trujillo apparently had a hard time finding either John or Jane after that one came in. A neat trick, considering how often they were talking. But this folded into the other reason Gau had come around. â€Å"General Gau is offering us sanctuary,† Dad said to me. â€Å"He knows your mom and I will be charged with treason – several counts seem likely – and it’s not entirely out of the realm of possibility that you’ll be charged as well.† â€Å"Well, I did commit treason,† I said. â€Å"What with consorting with the leader of the Conclave and all.† Dad ignored this. â€Å"The point is, even if people here aren’t in a rush to turn us in, it’s only a matter of time before the CU sends real enforcement to come get us. We can’t ask the people here to get into any more trouble on our account. We have to go, Zoe.† â€Å"When?† I asked. â€Å"In the next day,† Dad said. â€Å"Gau’s ship is here now, but it’s not like the CU is going to ignore it for long.† â€Å"So we’re going to become citizens of the Conclave,† I said. â€Å"I don’t think so,† Dad said. â€Å"We’ll be among them for a while, yes. But I have a plan to get us somewhere I think you might be happy with.† â€Å"And where is that?† I asked. â€Å"Well,† Dad said. â€Å"Have you ever heard of this little place called Earth?† Dad and I spoke for a few more minutes, and then I walked over to Gretchen’s, where I actually managed to say hello to her before I broke down in sobs. She gave me a hug and held me, and let me know it was okay. â€Å"I knew this was coming,† she said to me. â€Å"You don’t do what you’ve done and then come back and pretend nothing has happened.† â€Å"I thought it might be worth a try,† I said. â€Å"That’s because you’re an idiot,† Gretchen said. I laughed. â€Å"You’re an idiot, and my sister, and I love you, Zoe.† We hugged some more. And then she came over to my house and helped me and my family pack away our lives for a hasty exit. Word spread, as it would in a small colony. Friends came by, mine and my parents’, by themselves and in twos and threes. We hugged and laughed and cried and said our good-byes and tried to part well. As the sun started to set Magdy came by, and he and Gretchen and I took a walk to the Gugino homestead, where I knelt and kissed Enzo’s headstone, and said good-bye to him one last time, even as I carried him still in my heart. We walked home and Magdy said his good-bye then, giving me a hug so fierce that I thought it would crack my ribs. And then he did something he’d never done before: gave me a kiss, on my cheek. â€Å"Good-bye, Zoe,† he said. â€Å"Good-bye, Magdy,† I said. â€Å"Take care of Gretchen for me.† â€Å"I’ll try,† Magdy said. â€Å"But you know how she is.† I smiled at that. Then he went to Gretchen, gave her a hug and a kiss, and left. And then it was Gretchen and me, packing and talking and cracking each other up through the rest of the night. Eventually Mom and Dad went to sleep but didn’t seem to mind that Gretchen and I went on through the night and straight on until morning. A group of friends arrived in a Mennonite horse-drawn wagon to carry our things and us to the Conclave shuttle. We started the short journey laughing but got quiet as we came closer to the shuttle. It wasn’t a sad silence; it was a silence you have when you’ve said everything you need to say to another person. Our friends lifted what we were taking with us into the shuttle; there was a lot we were leaving behind, too bulky to take, that we had given to friends. One by one all my friends gave me hugs and farewells, and dropped away, and then there was just Gretchen and me again. â€Å"You want to come with me?† I asked. Gretchen laughed. â€Å"Someone has to take care of Magdy,† she said. â€Å"And Dad. And Roanoke.† â€Å"You always were the organized one,† I said. â€Å"And you were always you,† Gretchen said. â€Å"Someone had to be,† I said. â€Å"And anyone else would have messed it up.† Gretchen gave me another hug. Then she stood back from me. â€Å"No good-byes,† she said. â€Å"You’re in my heart. Which means you’re not gone.† â€Å"All right,† I said. â€Å"No good-byes. I love you, Gretchen.† â€Å"I love you too,† Gretchen said. And then she turned and she walked away, and didn’t look back, although she did stop to give Babar a hug. He slobbered her thoroughly. And then he came to me, and I led him into the passenger compartment of the shuttle. In time, everyone else came in. John. Jane. Savitri. Hickory. Dickory. My family. I looked out the shuttle window at Roanoke, my world, my home. Our home. But our home no longer. I looked at it and the people in it, some of whom I loved and some of whom I lost. Trying to take it all in, to make it a part of me. To make it a part of my story. My tale. To remember it so I can tell the story of my time here, not straight but true, so that anyone who asked me could feel what I felt about my time, on my world. I sat, and looked, and remembered in the present time. And when I was sure I had it, I kissed the window and drew the shade. The engines on the shuttle came to life. â€Å"Here we go,† Dad said. I smiled and closed my eyes and counted down the seconds until liftoff. Five. Four. Three. Two. One. How to cite Zoe’s Tale PART III Chapter Twenty-Five, Essay examples

Rightcenter00 Essays - Marketing, Communication Design,

rightcenter00 1.0 Introduction: Dove, "Campaign for real beauty": Deconstruct the norm. Started drawing graceful steps in the beauty arena in 1957, Th e Dove brand began with merely beauty soap bars. The Dove brand was founded by Lever Brothers and today, they produce more than beauty soap bars like body wash, deodorants, body lotions, facial cleansers, shampoos and conditioners. Indeed, this brand headed by Unilever is a very successful beauty care worldwide. Figuring out the real problems. Girls in this era are often restrained and suppressed by low self-esteem, confidence and insecurities in themselves. For them, being flawless is beautiful. They are very concern of how they look to the point that they get so stressed out if they are not as perfect as others are. For them, getting a pair of long, skinny and lean legs is a goal. Not having them is weird and odd that they feel like they do not belong in the society. It can be much worse when a girl thinks that they are not beautiful just like how their idols look on televisions and magazines. All this while, most girls are being fed with the nature of beauty is by having fair and flawless skin, skinny body, big eyes, red lips and big boobs. In reality, we do know that beauty is not all about physical appearances because it is more than how you look. Beauty is actually how you embrace your flaws and present it to the world with confidence. No matter what color you are, what size your jea ns is or how unclear your skin is. At the end of the day, your personality will win over your physical appearance. Enthralling social mission. Back to the Dove brand. Dove is a personal care brand that sets forth with building up beautiful values in a woman inner and out. However, Dove has stepped up to a tota lly challenging level by coming up with a brand new advertising strategy which is combating negative advertising CITATION Mer \l 1033 (Mnter, n.d.) . What does that mean? That means combating all the advertisements made by all beauty or personal care brands that in some ways propagate the physical deficiencies existed in most women. You can see sometimes most advertisements showed to the public portrays how perfect women need to be in every way they can and only the n you are considered beautiful. This brand had actually launched their first tantalizing mission ever in 2004. The Dove Self-Esteem Project (DSEP) was launched in 2004 during their Campaign for Real Beauty was still in an infancy stage. At the core of the project are Dove's self-esteem education programs that build young people's body confidence and to strengthen their self-worth CITATION na \l 1033 (n.a, 2016) . 2.0 Definition of corporate advertising Corporate advertising in the UK is almost universally interpreted as the positioning of the company to build public awareness of, or to defend, the company's activities. Corporate advertising functions as influencer which is to influence public opinion surrounding regarding the issues that are related to the organization CITATION Phi97 \l 1033 (Kitchen, 1997) I n simple words, corporate advertising may be defined as "paid use of media that seeks to benefit the image of the corporation as whole rather than its product or services alone" . Both product and corporate advertising must reflect an integrated plan since all company's advertisings contribute to their image CITATION Pau09 \l 1033 (Argenti, 2009) Besides that, corporate advertising can also be defined as a promotional strategy by which it is designed to not only attract consumers to buy products and use services but also to fertilize a good reputation of the organization in the eyes of the consumers . CITATION lin12 \l 1033 (linef4, 2012 ) . In my understanding, corporate advertising stresses more on setting a stable pose and giving out good values to the society. This kind of advertising can in a way show how caring and loving the company is. Corporate advertising helps a company to build great reputation and decent identity to be shown to the public. Besides that, a good corporate advertising will gain people's trust and be a corporation that people are