The Moon Is Down Essays - Educational Psychology, Study Skills

The Moon Is Down Essential STRATEGIES FOR EFFECTIVE STUDIES Viable learning relies on great investigation propensities. Proficient investigation aptitudes don't just happen; they should initially be learned and afterward applied reliably. Great investigation methodologies incorporate a preset time for study, an alluring spot to contemplate, and an all around planned examination plan. A Time to examine We all think we have a greater number of activities than we have the opportunity to do, and examining gets bamboozled. It is essential to set up a calendar of every day exercises that incorporates time allotments for doing the examining we need to do. Inside each examination space, write in the particular investigation action; for instance, ?Read Unit 6 of bookkeeping; do Problems 1-5.? Keep the calendar adaptable so it tends to be adjusted after you evaluate your achievement in meeting your examination objectives inside each schedule opening. A Place to examine Pick the best spot to study and utilize a similar one consistently. Doing so will assist with placing you in an investigation temperament when you enter that place. As indicated by Usova (1989, 37), ? The library isn't generally an alluring spot to contemplate.? Pick a spot that has the least interruptions, for example, individuals traffic, discussion, phone, TV, and outside commotions. Study is normally best done alone and without sights and sounds that divert the eye and ear. In your picked very spot, power the brain to focus on the job needing to be done. A Plan for Study Exploration on the impacts of explicit examination aptitudes on understudy execution (Dansereau, 1985, 39) recommends that the accompanying investigation strategies help to improve scholastic execution. 1. Skim a unit or a part, taking note of headings, point sentences, catchphrases, and definitions. This review will sign you to what you are going to examine. 2. As you read a unit or part, convert the headings into questions; at that point look for answers to those inquiries as you read. 3. On the off chance that you own the book, utilize the shading checking pens to feature significant thoughts: headings, theme sentences, exceptional terms, definitions, and supporting realities. In the event that you don't claim the book, make notes of these significant thoughts and realities. 4. After you have finished a unit or part, survey the featured thing (or your notes which contain them.) 5. Utilizing the headings expressed as questions, check whether you can respond to those inquiries dependent on your perusing. 6. Test yourself to check whether you can review meanings of significant terms and rundown of supporting realities or thoughts. A high connection exists between great investigation propensities and passing marks for the courses taken in school. REFERENCES Dansereau, D. F. ?Learning Strategy Research.? Thinking and Learning Skills. Vol.1. Hillsdale, NJ: Lawrence E Erlbaum 1985, 21-40. Usova, George M. Productive Study Strategies. Pacific Grove, CA: Brooks/Cole Publishing Company, 1989.

A Socitey that Slipped Like the Wind Essay Example | Topics and Well Written Essays - 2000 words

A Socitey that Slipped Like the Wind - Essay Example Practically more than two centuries these individuals were being tormented, brutalized, tormented and killed by the interlopers yet at long last they began to understand that they likewise have singular substance and they dislike the mammoths as they are treated by the ‘white rulers.’ These individuals began asserting their privileges and balance in the general public only same as the white individuals. Nonetheless, simply the second these discouraged individuals began to communicate their inclination, it quickly made a lot of effect over the feeling of predominance of the white individuals the pace of persecution just as incurring torment additionally expanded. It is during the hour of 1820s that the supposed slaves were ascending against the discretionary decision arrangement of the white individuals. Plainly, America during this time was isolated between two clear segments the North and the South. Individuals dwelling at the North, were for the most part individuals h aving a place with the decision class and individuals of the South were principally commanded by the white men. Maybe, the principal away from of such disobedience happened during the year 1920. In this year Missouri Compromise, however the state is fundamentally a slave state and yet it confined the spread of the arrangement of subjection anyplace else in the region of Louisiana. Refering to from the novel of Mitchell, ‘Gone with the Wind’, we discover the word ‘nigger’ used to allude to the afro Americans. (Mitchell) the idea of white skin to be the perfect magnificence has been presented through the presence of Scarllet. At the point when the creator makes reference to ‘The dark bombazine, †¦Ã¢â‚¬ ¦ set grayish skin superbly’ (Mitchell), she shows a sort of differentiation where it appears that the white individuals were amazing to the detriment of the blacks. This likewise demonstrates a cognizance that excited as the war was going to start. Till this timeframe the white individuals didn't take the entire circumstance in an intense manner however the white area of the general public was additionally figuring it out

Marshall, George Catlett

Marshall, George Catlett Marshall, George Catlett, 1880â€"1959, American general and cabinet member, b. Uniontown, Pa. A career army officer, Marshall graduated from the Virginia Military Institute. He first distinguished himself as a staff officer in World War I and later (1919â€"24) was aide to General Pershing . After varied tasks, including service in China (1924â€"27), he headed (1939â€"45) the army as Chief of Staff, becoming General of the Army (five-star general) in Dec., 1944. In this capacity, he reorganized and mobilized the military during World War II by coordinating training, planning for rearmament, supplying Great Britain with important material, and finally directing the war. Marshall influenced Congress to change the rules of promotion so that promising officers, regardless of seniority, could be promoted. Among his protégés were Dwight D. Eisenhower, H. H. Arnold, Omar Bradley, Mark Clark, and Joseph Stilwell. During World War II he developed and executed U.S. strategy. Marshall advoca ted the conquest of Germany through France, and his plan was finally adopted. Many of his wartime tasks were diplomatic. When he resigned as Chief of Staff, he was promptly appointed (Nov., 1945) special ambassador to China by President Truman and was later recalled (Jan., 1947) to be made Secretary of State. After engineering (Feb., 1947) immediate aid to Greece and Turkey, he fostered the European Recovery Program (called the Marshall Plan ) to promote postwar economic recovery in Europe. This plan was a great success and it laid the groundwork for a revitalized Europe and the formation of the North Atlantic Treaty Organization . He resigned because of ill health in Jan., 1949. In Sept., 1950, he was called out of retirement to become Secretary of Defense, but he resigned from this post in Sept., 1951. For the Marshall Plan he received the 1953 Nobel Peace Prize. See his collected papers (6 vol., ed. by L. I. Bland et al. 1981â€"2012); biographies by F. C. Pogue (3 vol., 196 3â€"73), Ed Cray (1990), and D. Unger et al. (2014); M. Perry, Partners in Command: George Marshall and Dwight Eisenhower in War and Peace (2007); S. Weintraub, 15 Stars: Eisenhower, MacArthur, Marshall (2007); A. Roberts, Masters and Commanders (2009). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Charles Dickens Utilitarianism Analysis - 996 Words

Utilitarianism and Charles Dickens - The Analysis of Impact of Utilitarianism in Hard Times towards Humanity The utilitarianism, is one of the ethical theory genres which greatly affects the western and even world’s development of philosophy. Its originality can be traced back to ancient Greece Democritus and Epicurean Hedonism theory. Jeremy Bentham is considered to be the founder of the utilitarianism theory during the latter half through 18th century in England. Based on the theory of utilitarianism proposed by Jeremy Bentham, the proposal expounds destructive influence of utilitarianism on humanity shown by Charles Dickens Hard Time. The proposal falls into two major parts - The introduction of Benthams utilitarianism theory: What†¦show more content†¦Bentham began his perspective to the principles of Morals and Legislation with the classic sentence: Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do According to Bentham, all human beings are governed by two sovereign aspects: Pleasure and pain while each individual accepts the fact that we desire pleasure and unwilling to encounter pain. Then, he came up with his Principle of utility where: That principle which approves or disapproves of every action whatsoever, according to the tendency which it appears to have to augment or diminish happiness By that, he meant by utility the balance of pleasure over pain, or happiness over suffering can be achieved. What he said is that: It is pleasure and pain that give us the real value of action Therefore, according to the philosophy of utilitarianism, our private or public life is in the last analysis concerned with maximizing happiness as well as maximizing pleasure. The proposal aims to discover the destructive influence on humanity by utilitarianism philosophy during Victorian Era, and to reveal the darkness of utilitarian moral principle which oppresses human nature and fosters a distorted value. Through analyzing distorted characters, the proposal makes it clear that utilitarianismShow MoreRelatedAnalysis of the Credibility of Characters in Charles Dickens Hard Times1512 Words   |  7 PagesAnalysis of the Credibility of Characters in Charles Dickens Hard Times Hard times was written in 1854 by Charles Dickens. Dickens was a prominent Victorian novelist who wrote about the society that surrounded him. He was educated and middle-class but had some sympathy with the way poor people were treated. He was critical of utilitarianism and felt that those in power showed little understanding of the poor. His sympathy with the poor stemmed from his childhood andRead MoreFor many decades, many have tried to obtain a perfect mixture of a healthy state of mind in1800 Words   |  8 Pagesthemselves. In Charles Dicken’s novel, Hard Times, it is obvious that without a life mixed with fiction, imagination cannot be learned. So, the lack of social interaction can dangerously result with complications in a child’s upbringing and a perfect balance of fact versus fiction must be compromised. Thus, with the use of many different foil characters, the reader can notice the differences in the way each child was raised and how they can relate to fact, imagination, communication, utilitarianism, individualismRead More Science in Mary Shelley’s Frankenstein and Hard Times by Charles Dickens3626 Words   |  15 Pagesdevelopment and it’s contrast to nature. The second book I will look at in this essay comes from the Victorian period of the 19th century. This period saw the rise of the Industrial Revolution and of huge social and political change. Hard Times by Charles Dickens deals with these issues very closely, focussing mainly on the rise of industry in Britain and its effects on the people of Britain. Both of these novels challenge the social, political and scientific developments of the 19th century, namely theRead MoreScience and Progress in Frankenstein and Hard Times3785 Words   |  16 Pagesdevelopment and its contrast to nature. The second book I will look at in this essay comes from the Victorian period of the 19th century. This period saw the rise of the Industrial Revolution and of huge social and political change. Hard Times by Charles Dickens deals with these issues very closely, focusing mainly on the rise of industry in Britain and its effects on the people of Britain. Both of these novels challenge the social, political and scientific developments of the 19th century, namely theRead MoreRacism And Slavery During The 19th Century2451 Words   |  10 Pages† Mill’s uses Carlyle s own arguments to trip him up, but for the most part, Mill sets out his own position. But, if anything, Mill s response indicates the chasm that lay between their respective philosophies. For instance, while Mill s utilitarianism implied that minimization of pain contributed to happiness, in Carlyle s Romanticist philosophy, only activity promoted happiness, regardless of whether or not pain accompanied it. Thus, for Mill, labor is a necessary evil, while for CarlyleRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesFlorida; Stanley  M. Howe Professor in Leadership, Henry B. Tip pie College of Business, University of Iowa; Associate Professor (with tenure), Department of Human Resource Studies, School of Industrial and Labor Relations, Cornell University; Lecturer, Charles University, Czech Republic, and Comenius University, Slovakia; Instructor, Industrial/Organizational Psychology, Department of Psychology, University of Illinois at Urbana-Champaign. Research: Dr. Judge’s primary research interests are in (1) personality

The History Iran Sanctions - 1979 Through 2017

Although the United States imposed sanctions against Iran for decades, none levered the country into compliance with international rules regarding terrorism or nuclear energy. By early 2012, however, evidence appeared to be mounting that sanctions by both the U.S. and its global allies were hurting Iran. The Joint Comprehensive Plan of Action went into effect in 2015, easing tensions and sanctions considerably. Most of the sanctions cut into Irans oil exports, which account for 85 percent of the countrys export revenue. Irans repeated threats to close the Strait of Hormuz, a vital oil conduit, to international use indicated at one point that Iran was kicking at global oil usage to relieve pressure on its own oil industry. The Carter Years Islamic radicals captured 52 Americans at the U.S. Embassy in Tehran and held them hostage for 444 days beginning in November 1979. U.S. President Jimmy Carter tried unsuccessfully to free them, including authorizing a military rescue attempt. Iranians did not free the hostages until just after Ronald Reagan replaced Carter as president on January 20, 1981. The United States broke diplomatic relations with Iran in 1980 in the midst of that crisis. The U.S. also levied its first round of sanctions against Iran during this time. Carter banned imports of Iranian oil, froze some $12 billion in Iranian assets in the U.S. and later banned all U.S. trade with and travel to Iran in 1980. The U.S. lifted the embargoes after Iran released the hostages. Sanctions Under Reagan The Reagan Administration declared Iran a state sponsor of terrorism in 1983. As such, the U.S. opposed international loans to Iran. When Iran began threatening traffic through the Persian Gulf and Strait of Hormuz in 1987, Reagan authorized naval escorts for civilian ships and signed a new embargo against Iranian imports. The United States also banned the sale of dual-use items to Iran – civilian goods with the possibility of military adaptation. The Clinton Years President Bill Clinton expanded U.S. sanctions against Iran in 1995. Iran was still labeled a state sponsor of terrorism and President Clinton took this action amid widespread fear it was pursuing weapons of mass destruction. He prohibited all American involvement with the Iranian petroleum industry. He banned all American investment in Iran in 1997, as well as what little U.S. trade remained with the country. Clinton also encouraged other countries to do the same. Sanctions Under George W. Bush The United States repeatedly froze the assets of people, groups or businesses identified as helping Iran sponsor terrorism under President George W. Bush, as well as those perceived as supporting Irans efforts to destabilize Iraq. The U.S. also froze the assets of foreign entities believed to be helping Iran in those areas. The United States  also banned so-called U-turn financial transfers involving Iran. According to the U.S. Treasury Department, a U-turn transfer involves Iran but originates and ends with non-Iranian foreign banks. Obamas Sanctions of Iran President Barack Obama has been strident with Iranian sanctions. He banned some imports of Iranian foodstuffs and carpets in 2010, and Congress also allowed him to tighten Iranian sanctions with the Comprehensive Iran Sanctions, Accountability, and Divestment Act (CISADA). Obama could encourage non-U.S. petroleum firms to halt the sale of gasoline to Iran, which has poor refineries. It imports nearly one-third of its gasoline. The CISADA also prohibited foreign entities from using American banks if they do business with Iran. The Obama Administration sanctioned Venezuelas nationalized oil company for trading with Iran in May 2011. Venezuela and Iran are close allies. Iranian President Mahmoud Ahmadinejad traveled to Venezuela in early January 2012 to meet with President Hugo Chavez, in part  about the sanctions. In June 2011, the Treasury Department announced new sanctions against Irans Revolutionary Guard (already named in other sanctions), the Basij Resistance Force, and Iranian law enforcement entities. Obama ended 2011 by signing a defense funding bill that would allow the U.S. to cease dealing with financial institutions that do business with Irans central bank. The bills sanctions took effect between February and June 2012. Obama was given the power to waive aspects of the bill if implementation would hurt the U.S. economy. It was feared that limiting access to Iranian oil would drive up gasoline prices. The Joint Comprehensive Plan of Action Six world powers joined together in 2013 to negotiate with Iran, offering relief from some sanctions if Iran would cease its nuclear efforts. Russia, Britain, Germany, France, and China joined the U.S. in this effort, which finally resulted in an agreement in 2015. Then came the prisoner swap in 2016, with the U.S. exchanging seven imprisoned Iranians in exchange for Iran releasing five Americans it was holding. The U.S. lifted its sanctions against Iran under President Obama in 2016.   President Donald J. Trump President Trump announced in April 2017 that his administration intends to review the countrys history of sanctions against Iran. Although many feared this would potentially eradicate the terms of the 2015 deal due to Irans continued support of terrorism, the review was, in fact, provided for and mandatory under the terms of the 2015 pact.

Zoe’s Tale PART III Chapter Twenty-Five Free Essays

And so I went home, Consu gift in tow. John and Jane greeted me as I jumped off the Obin shuttle, all of us ending in a pile as I ran into Mom full speed and then we dragged Dad down with us. Then I showed them my new toy: the sapper field generator, specially designed by the Consu to give us a tactical advantage when Nerbros Eser and his friends came to call. We will write a custom essay sample on Zoe’s Tale PART III Chapter Twenty-Five or any similar topic only for you Order Now Jane immediately took to it and started fiddling with it; that was her thing. Hickory and Dickory and I decided that in the end neither John nor Jane needed to know what it took for us to get it. The less they knew, the less the Colonial Union could charge them with at their treason trial. Although it looked like that might not happen – the Roanoke council did remove John and Jane from their posts once they revealed where they had sent me and who I was supposed to see, and had appointed Gretchen’s dad Manfred in their place. But they had given Mom and Dad ten days to hear back from me before they informed the Colonial Union about what they’d done. I got back just under the wire and once they saw what I brought, weren’t inclined to offer my parents to the tender affections of the Colonial Union judicial system. I wasn’t going to complain about that. After I got Mom and Dad acquainted with the sapper field generator, I went for a walk and found Gretchen, reading a book on her porch. â€Å"I’m back,† I said. â€Å"Oh,† she said, casually flipping a page. â€Å"Were you gone?† I grinned; she hurled the book at me and told me that if I ever did anything like that again, she would strangle me, and that she could do it because she always was better in our defense courses than I was. Well, it was true. She was. Then we hugged and made up and went to find Magdy, so we could pester him in stereo. Ten days later, Roanoke was attacked by Nerbros Eser and about a hundred Arrisian soldiers, that being Eser’s race. Eser and his soldiers marched right into Croatoan and demanded to speak to its leaders. They got Savitri, the administrative assistant, instead; she suggested that they go back to their ships and pretend their invasion never happened. Eser ordered his soldier to shoot Savitri, and that’s when they learned how a sapper field can really mess with their weapons. Jane tuned the field so that it would slow down bullets but not slower projectiles. Which is why the Arrisian soldier’s rifles wouldn’t work, but Jane’s flame thrower would. As did Dad’s hunting bow. And Hickory’s and Dickory’s knives. And Manfred Trujillo’s lorry. And so on. At the end of it Nerbros Eser had none of the soldiers that he’d landed with, and was also surprised to learn that the battleship he’d parked in orbit wasn’t there anymore, either. To be fair, the sapper field didn’t extend into space; we got a little help there from a benefactor who wished to remain anonymous. But however you sliced it, Nerbros Eser’s play for the leadership of the Conclave came to a very sad and embarrassing end. Where was I in all of this? Why, safely squirreled away in a bomb shelter with Gretchen and Magdy and a bunch of other teenagers, that’s where. Despite all the events of the previous month, or maybe because of them, the executive decision was made that I had had enough excitement for the time being. I can’t say I disagreed with the decision. To be honest about it, I was looking forward to just getting back to my life on Roanoke with my friends, with nothing to worry about except for school and practicing for the next hootenanny. That was right about my speed. But then General Gau came for a visit. He was there to take custody of Nerbros Eser, which he did, to his great personal satisfaction. But he was also there for two other reasons. The first was to inform the citizens of Roanoke that he had made it a standing order that no Conclave member was ever to attack our colony, and that he had made it clear to non-Conclave races in our part of space that if any of them were to get it into their heads to make a play for our little planet, that he would personally be very disappointed. He left unsaid what level of retaliation â€Å"personal disappointment† warranted. It was more effective that way. Roanokers were of two minds about this. On the one hand, Roanoke was now practically free from attack. On the other hand, General Gau’s declaration only brought home the fact that the Colonial Union itself hadn’t done much for Roanoke, not just lately but ever. The general feeling was that the Colonial Union had a lot to answer for, and until it answered for these things, that Roanokers felt perfectly justified in not paying too close attention to the Colonial Union’s dictates. Like, for example, the one in which Manfred Trujillo was supposed to arrest my parents and take them into custody on the charge of treason. Trujillo apparently had a hard time finding either John or Jane after that one came in. A neat trick, considering how often they were talking. But this folded into the other reason Gau had come around. â€Å"General Gau is offering us sanctuary,† Dad said to me. â€Å"He knows your mom and I will be charged with treason – several counts seem likely – and it’s not entirely out of the realm of possibility that you’ll be charged as well.† â€Å"Well, I did commit treason,† I said. â€Å"What with consorting with the leader of the Conclave and all.† Dad ignored this. â€Å"The point is, even if people here aren’t in a rush to turn us in, it’s only a matter of time before the CU sends real enforcement to come get us. We can’t ask the people here to get into any more trouble on our account. We have to go, Zoe.† â€Å"When?† I asked. â€Å"In the next day,† Dad said. â€Å"Gau’s ship is here now, but it’s not like the CU is going to ignore it for long.† â€Å"So we’re going to become citizens of the Conclave,† I said. â€Å"I don’t think so,† Dad said. â€Å"We’ll be among them for a while, yes. But I have a plan to get us somewhere I think you might be happy with.† â€Å"And where is that?† I asked. â€Å"Well,† Dad said. â€Å"Have you ever heard of this little place called Earth?† Dad and I spoke for a few more minutes, and then I walked over to Gretchen’s, where I actually managed to say hello to her before I broke down in sobs. She gave me a hug and held me, and let me know it was okay. â€Å"I knew this was coming,† she said to me. â€Å"You don’t do what you’ve done and then come back and pretend nothing has happened.† â€Å"I thought it might be worth a try,† I said. â€Å"That’s because you’re an idiot,† Gretchen said. I laughed. â€Å"You’re an idiot, and my sister, and I love you, Zoe.† We hugged some more. And then she came over to my house and helped me and my family pack away our lives for a hasty exit. Word spread, as it would in a small colony. Friends came by, mine and my parents’, by themselves and in twos and threes. We hugged and laughed and cried and said our good-byes and tried to part well. As the sun started to set Magdy came by, and he and Gretchen and I took a walk to the Gugino homestead, where I knelt and kissed Enzo’s headstone, and said good-bye to him one last time, even as I carried him still in my heart. We walked home and Magdy said his good-bye then, giving me a hug so fierce that I thought it would crack my ribs. And then he did something he’d never done before: gave me a kiss, on my cheek. â€Å"Good-bye, Zoe,† he said. â€Å"Good-bye, Magdy,† I said. â€Å"Take care of Gretchen for me.† â€Å"I’ll try,† Magdy said. â€Å"But you know how she is.† I smiled at that. Then he went to Gretchen, gave her a hug and a kiss, and left. And then it was Gretchen and me, packing and talking and cracking each other up through the rest of the night. Eventually Mom and Dad went to sleep but didn’t seem to mind that Gretchen and I went on through the night and straight on until morning. A group of friends arrived in a Mennonite horse-drawn wagon to carry our things and us to the Conclave shuttle. We started the short journey laughing but got quiet as we came closer to the shuttle. It wasn’t a sad silence; it was a silence you have when you’ve said everything you need to say to another person. Our friends lifted what we were taking with us into the shuttle; there was a lot we were leaving behind, too bulky to take, that we had given to friends. One by one all my friends gave me hugs and farewells, and dropped away, and then there was just Gretchen and me again. â€Å"You want to come with me?† I asked. Gretchen laughed. â€Å"Someone has to take care of Magdy,† she said. â€Å"And Dad. And Roanoke.† â€Å"You always were the organized one,† I said. â€Å"And you were always you,† Gretchen said. â€Å"Someone had to be,† I said. â€Å"And anyone else would have messed it up.† Gretchen gave me another hug. Then she stood back from me. â€Å"No good-byes,† she said. â€Å"You’re in my heart. Which means you’re not gone.† â€Å"All right,† I said. â€Å"No good-byes. I love you, Gretchen.† â€Å"I love you too,† Gretchen said. And then she turned and she walked away, and didn’t look back, although she did stop to give Babar a hug. He slobbered her thoroughly. And then he came to me, and I led him into the passenger compartment of the shuttle. In time, everyone else came in. John. Jane. Savitri. Hickory. Dickory. My family. I looked out the shuttle window at Roanoke, my world, my home. Our home. But our home no longer. I looked at it and the people in it, some of whom I loved and some of whom I lost. Trying to take it all in, to make it a part of me. To make it a part of my story. My tale. To remember it so I can tell the story of my time here, not straight but true, so that anyone who asked me could feel what I felt about my time, on my world. I sat, and looked, and remembered in the present time. And when I was sure I had it, I kissed the window and drew the shade. The engines on the shuttle came to life. â€Å"Here we go,† Dad said. I smiled and closed my eyes and counted down the seconds until liftoff. Five. Four. Three. Two. One. How to cite Zoe’s Tale PART III Chapter Twenty-Five, Essay examples

Rightcenter00 Essays - Marketing, Communication Design,

rightcenter00 1.0 Introduction: Dove, "Campaign for real beauty": Deconstruct the norm. Started drawing graceful steps in the beauty arena in 1957, Th e Dove brand began with merely beauty soap bars. The Dove brand was founded by Lever Brothers and today, they produce more than beauty soap bars like body wash, deodorants, body lotions, facial cleansers, shampoos and conditioners. Indeed, this brand headed by Unilever is a very successful beauty care worldwide. Figuring out the real problems. Girls in this era are often restrained and suppressed by low self-esteem, confidence and insecurities in themselves. For them, being flawless is beautiful. They are very concern of how they look to the point that they get so stressed out if they are not as perfect as others are. For them, getting a pair of long, skinny and lean legs is a goal. Not having them is weird and odd that they feel like they do not belong in the society. It can be much worse when a girl thinks that they are not beautiful just like how their idols look on televisions and magazines. All this while, most girls are being fed with the nature of beauty is by having fair and flawless skin, skinny body, big eyes, red lips and big boobs. In reality, we do know that beauty is not all about physical appearances because it is more than how you look. Beauty is actually how you embrace your flaws and present it to the world with confidence. No matter what color you are, what size your jea ns is or how unclear your skin is. At the end of the day, your personality will win over your physical appearance. Enthralling social mission. Back to the Dove brand. Dove is a personal care brand that sets forth with building up beautiful values in a woman inner and out. However, Dove has stepped up to a tota lly challenging level by coming up with a brand new advertising strategy which is combating negative advertising CITATION Mer \l 1033 (Mnter, n.d.) . What does that mean? That means combating all the advertisements made by all beauty or personal care brands that in some ways propagate the physical deficiencies existed in most women. You can see sometimes most advertisements showed to the public portrays how perfect women need to be in every way they can and only the n you are considered beautiful. This brand had actually launched their first tantalizing mission ever in 2004. The Dove Self-Esteem Project (DSEP) was launched in 2004 during their Campaign for Real Beauty was still in an infancy stage. At the core of the project are Dove's self-esteem education programs that build young people's body confidence and to strengthen their self-worth CITATION na \l 1033 (n.a, 2016) . 2.0 Definition of corporate advertising Corporate advertising in the UK is almost universally interpreted as the positioning of the company to build public awareness of, or to defend, the company's activities. Corporate advertising functions as influencer which is to influence public opinion surrounding regarding the issues that are related to the organization CITATION Phi97 \l 1033 (Kitchen, 1997) I n simple words, corporate advertising may be defined as "paid use of media that seeks to benefit the image of the corporation as whole rather than its product or services alone" . Both product and corporate advertising must reflect an integrated plan since all company's advertisings contribute to their image CITATION Pau09 \l 1033 (Argenti, 2009) Besides that, corporate advertising can also be defined as a promotional strategy by which it is designed to not only attract consumers to buy products and use services but also to fertilize a good reputation of the organization in the eyes of the consumers . CITATION lin12 \l 1033 (linef4, 2012 ) . In my understanding, corporate advertising stresses more on setting a stable pose and giving out good values to the society. This kind of advertising can in a way show how caring and loving the company is. Corporate advertising helps a company to build great reputation and decent identity to be shown to the public. Besides that, a good corporate advertising will gain people's trust and be a corporation that people are

Reading Report The Glass Menagerie essays

Reading Report The Glass Menagerie essays If ever there were one literary work most strongly depicting the miseries of human life, Tennessee Williamss The Glass Menagerie would be it. Throughout the entire story are thoughts/feelings encountered by people in real life . . . although the play script-turned-novel presents those emotions to the audience surreptitiously. The story is of three not unusual characters Amanda, Tom, and Laura in a family. Amanda, the mother, is now without a husband trying to look after her children. The curious part is about how she treats them: she wants them to go out into the world and ensure their prosperous future lives . . . but also wants to have complete dominance over any and all aspects of their current lives. Much of the story revolves around this contradiction especially between Tom now a grown man in his middle-20s and Amanda. Amanda is relentlessly trying to get him to subject to her, but Tom desires, like his father, to go out into the world and seek his fortune (which is why Amandas husband wandered out constantly at night and then abruptly disappeared and never came back). Doubtlessly, Amanda fears Tom to do the same and therefore gets carried away in trying to prevent him from doing so. On the other hand, Amanda also has to fret over Laura, Toms elder by several years. Laura, having been influenced heavily from early childhood by a genetic birth defect, is now crippled also by having an inferiority complex, a disease of the mind that makes the person affected think very low of his/herself. The audience, however, does not get informed of this till near the end of the story. Anyways, Tom and Amanda argue for much of the story (mainly because of Toms endless exploits at night; saying he goes out to the movies but going gambling and getting involved in gang activities instead), but Amanda finally wins over Tom and forces him into her control again. Once sh ...

University of Rhode Island (URI) Admissions Facts

University of Rhode Island (URI) Admissions Facts The University of Rhode Island has an acceptance rate of 73%, making it a generally accessible school. That said, admitted students tend to have grades and standardized test scores that are average or better. The admissions process is holistic, and students will need to submit high school transcripts, scores from the SAT or ACT, a personal essay, and a letter of recommendation. The rigor of your high school curriculum will play a meaningful role, so those AP, IB, and Honors classes can all strengthen your application. If you have any questions, be sure to get in touch with the admissions office at URI. Will you get in? Calculate your chances of getting in with this free tool from Cappex. Admissions Data (2016) University of Rhode Island Acceptance Rate: 73Â  percentGPA, SAT and ACT Graph for URITest Scores: 25th / 75th PercentileSAT Critical Reading: 480 / 580SAT Math: 490 / 590SAT Writing: - / -What these SAT numbers meanSAT score comparison for Rhode IslandAtlantic 10 Conference SAT score comparisonACT Composite: 22 / 27ACT English: 21 / 26ACT Math:Â  21 / 26What these ACT numbers meanACT score comparison for Rhode IslandAtlantic 10 Conference ACT score comparison University of Rhode Island Description Located in Kingston, the University of Rhode Island often ranks highly for both its academic programs and its educational value. For its strengths in the liberal arts and sciences, URI was awarded a chapter of the prestigious Phi Beta Kappa Honor Society. High achieving students should look into the URI Honors Program which offers special academic, advising and housing opportunities. In athletics, the University of Rhode Island Rams compete in the NCAA Division I Atlantic 10 Conference for most sports, with football competing in the Colonial Athletic Association. Enrollment (2016) Total Enrollment: 17,822Â  (14,812 undergraduates)Gender Breakdown: 44Â  percent Male / 56 percent Female84 percent Full-time Costs (2016-17) Tuition and Fees: $12,884 (in-state); $28,874 (out-of-state)Books: $1,200 (why so much?)Room and Board: $12,278Other Expenses: $2,043Total Cost: $28,405 (in-state); $44,395 (out-of-state) University of Rhode Island Financial Aid (2015-16) Percentage of New Students Receiving Aid: 93 percentPercentage of New Students Receiving Types of AidGrants: 84 percentLoans: 81 percentAverage Amount of AidGrants: $10,680Loans: $6,408 Academic Programs Most Popular Majors: Accounting, Business Administration, Communication Studies, English, Human Development and Family Studies, Nursing, PsychologyWhat major is right for you? Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates First Year Student Retention (full-time students): 83Â  percent4-Year Graduation Rate: 42 percent6-Year Graduation Rate: 63 percent Intercollegiate Athletic Programs Mens Sports: Football, Baseball, Golf, Soccer, Basketball, Cross Country, Track and FieldWomens Sports: Softball, Tennis, Volleyball, Basketball, Cross Country, Rowing, Soccer, Track and Field If You Like URI, You May Also Like These Schools University of Connecticut: Profile | GPA-SAT-ACT GraphProvidence College: Profile | GPA-SAT-ACT GraphUniversity of Delaware: Profile | GPA-SAT-ACT GraphBoston University: Profile | GPA-SAT-ACT GraphSyracuse University: Profile | GPA-SAT-ACT GraphSacred Heart University: Profile | GPA-SAT-ACT GraphUniversity of New Haven: Profile | GPA-SAT-ACT GraphBrown University: Profile | GPA-SAT-ACT GraphQuinnipiac University: Profile | GPA-SAT-ACT GraphRhode Island College: ProfileRoger Williams University: Profile | GPA-SAT-ACT GraphNortheastern University: Profile | GPA-SAT-ACT Graph Data Source: National Center for Educational Statistics

Abbey Properties Limited in Recession Dissertation

Abbey Properties Limited in Recession - Dissertation Example Model of Entrepreneurial Strategies used by Abbey Properties Limited The literature review mentioned four possible entrepreneurial approaches that small and medium sized firms in United Kingdom use during a recession. Despite the fact that the case of Abbey properties limited did not appear to be fitting completely in any of these four categories, it was somewhere between the â€Å"Migrating Geese† and Lambs to Slaughter† model with a greater inclination towards the former. Without any doubts, Abbey was far away from being the â€Å"Hibernating Beers† since it did not shut its operations. In fact, the recession hit the United Kingdom in the second quarter of 2007 and the company’s financial statements did not show any signs of a recession for the year 2007. In fact, there was no need for an emergency up until the start of 2010. Even that the company was faced with a period where there were no sales at all for the company, it did not shut its operations or went into the hibernation mode. In fact, there are also no signs that the company had fired any employees, shrank in terms of size, shut down its offices or any others. Furthermore, the evidence suggests that the company did not also fit the description of â€Å"Sensible Squirrels†. In fact, it is important here to note is that many small and medium sized organizations in United Kingdom and United States are least likely to fit into the description of â€Å"Sensible Squirrels†. ... In fact, there are also no signs that the company had fired any employees, shrank in terms of size, shut down its offices or any others (Landstrom, pp. 160, 2009). Furthermore, the evidence suggests that the company did not also fit the description of â€Å"Sensible Squirrels†. In fact, it is important here to note is that many small and medium sized organizations in United Kingdom and United States are least likely to fit into the description of â€Å"Sensible Squirrels†. Many of these companies operate on a day-to-day, week-to-week or monthly basis (Buckley, pp. 69-71, 2011; Stokes, Wilson & Mador, pp. 26, 2010). This is exactly what differentiates them from large organizations. Big corporations and companies are more likely to have a vision, mission, clear and well defined strategy with long-term plans. On the other hand, small and medium sized organizations are more likely to look at the short term opportunities and challenges and due to their limited, scope, financ ing, funding, resources and others, they will restrict themselves to the â€Å"wait and watch† zone (Weale, pp. 5, 2009; Stokes, Wilson & Mador, pp. 26, 2010). This explains why every year, thousands of small and medium sized business go bankrupt or they announce closure because of their short-term mentality. Gone are the days when businesses had the chance to have short term or reactive mindset. The macroenvironment is quickly changing that firms, which take more than a while to react, find themselves having outclassed by their competitors in every possible way (Arestis, Sobreira & Oreiro, pp. 201-202, 2011). The interviews with the Director and General Manager of Abbey Properties did indicate that the

Why some students cheats Essay Example | Topics and Well Written Essays - 500 words

Why some students cheats - Essay Example Similarly, students who cheat on academic work do so because they feel the pressures of such an environment, and, lacking the means to pass the grade by their own skills and knowledge alone, they depend upon an unfair advantage to help them. Because of this, the rationale behind cheating is deeply embedded in human and animal nature, and the operations of the education system. The education system does not exist to â€Å"enlighten† its students. Ideally, however, it does offer students what they will need in life, and the opportunity to seek those goals. Post-secondary education institutions market their product instead by stressing class differences and distinctions between those who have a degree and those who do not. The requirements of a typical University often make personal success contingent upon one’s ability to conform to the expectations and needs of the department. It is the expectations of the college department which move students to try their hand at cheating. They do so in an effort to avoid falling behind and potentially losing their chance to move further into the course of study they found themselves on. This fear is based on economics and personal expectations (those of the student, his parents, and faculty). Ubiquitous access to the internet is often cited as the cause of a large volume of academic dishonesty. But although the internet is a necessary cause, it is not sufficient. While the internet has made cheating a more efficient process for students, it has not made irrelevant the more fundamental reasons for students to decide to cheat. The root cause of most cheating is, as I have already identified, unrealistic expectations on the part of parents, teachers, and faculty. These individuals provide the selection pressures on the cheater and make it such that if he or she does not cheat, he or she will be selected against and not allowed to move on. This cheating is seen as â€Å"natural† precisely because it is: all

Memo On Internal Control Audit Accounting Essay

Memo On Internal Control Audit Accounting Essay The purpose of this memo is to document the audit objectives with related planned audit procedures regarding the Faculty Professional Expense (FPE) accounts audit as well as to identify the internal control weakness and recommendations within the FPE process. The current concerns about the Internal Audit department will also be discussed at the end of this memo. Use of FPE Accounts: The objectivity of the use of FPE accounts is to provide faculty members reimbursements and credits for allowable expense paid that are directly related to the pursuit of faculty members teaching or research activities. Faculty members bookstore purchases claims are processed differently from non-bookstore purchases. The maximum entitled FPE account for each member per fiscal year is $3000. The board would want to ensure that all FPE accounts are being used as intended; that all expenditures being claimed must be legitimate and specifically meet the definition of allowable expenses. Thus, we need to examine the current control procedures and policies in place within the FPE process, then evaluate and document the effectiveness and sufficiency of controls over FPE process. Exhibit 1 provides three detailed Audit Objectives related to our internal control audit of FPE account and the related procedures that we would perform to provide a high level of assurance. Exhibit 1- Audit Objectives and Procedures Audit Objectives Audit Procedures 1. All expense claims (both bookstore purchases and non-bookstore purchases) are certified; that they are being properly authorized and approved to verify for its occurrence/existence. a)  bookstore purchases  : Inquire bookstore managers and clerks whether they are aware of the list of allowable products that faculty members can purchase in the bookstore using their FPE account and whether there are policies and procedures that guide the bookstore clerks on how to deal with the FPE account. Observe whether the clerks would refuse to initiate a purchase transaction(s) related to FPE account when the purchase consists of non-allowable products. Obstacles:  Although the bookstore manager is aware of the policies and have knowledge about most professors taking advantage of the FPE account, but it seems that she didnt properly train her staff of what items are allowable for FPE credits and further instructed her staff to be nice to the faculty members as these transactions would help them to increase store sales and do not want to dissatisfy long term customers. Thus, the integrity of bookstore manager is questionable and the information we get at the bookstore level is likely to be biased. Inquire Maggie on the monthly generated report of bookstore purchases using FPE account. Whether the report consists of an automatic control by computers that would match the product codes of each purchase to its allowable product codes list for FPE claims and generate an exception report on any unmatched items. If automatic controls do not exist, then examine whether manual controls are in place to confirm allowable product codes for claims. Inquire Maggie on product codes for any non-allowable product purchases using FPE accounts and send an invoice to the faculty members for any non-legitimate claims. b)  Non-bookstore purchases Inquire relevant Department heads on their normal practices of approving faculty members claims.   Interview with Department head on their awareness of the FPE policies that they should be experienced with the definition of allowable expenses. Obstacles:  The Department heads answers to our questions may be biased if using the FPE accounts for personal benefits is a normal practice for the faculty members and that approving these types of expenditures are acceptable for the most of the Department heads. Randomly obtain copies of approved expense claim forms and ensure that all claims come with supported documents such as types of purchases, relevant receipt, and evidence of approval by their Department heads. Consider randomly examining the large amount or usual claims and verify its appropriateness. For example, office furniture purchased could be verified by checking to see if the furniture is located at the office of the faculty member; Membership fees in professional bodies could be verified by checking if that the professional bodies are related to the home faculty where that faculty member belongs to.   Obstacles:  Some expenditure may be harder to verify. For example, travel or travel related expenses and laptop could be claimed primary for personal use. 2. Controls are adequate to ensure that balance of FPE accounts are accurate and that they should be reconciled with reimbursements made to bookstore and/or faculty members. Inquire Maggie on her procedures regarding the monthly reconciliation of FPE accounts. In the event of discrepancy is found, inquire about her follow up procedures to correct the discrepancy. Randomly select the completed reconciliations done by Maggie and examine whether they are initialed by Darlene. Check to ensure that no credit balances exist for all FPE accounts (i.e. faculty members could not use their FPE account for more than $3000 per fiscal year.) Check to ensure that at year end (April 30), all remaining balances of FPE accounts are transferred to the Scholarship Trust Fund either automatically or manually. (i.e. FPE balances should be zero at each year end) 3. Management policies are in place that the FPE programs are being effectively managed and monitored. Inquire The Human Resource Department on control procedures over termination of faculty members. That the lists of faculty members should be complete and up to date. Inquire HR department staff whether they would notice the Financial Service Department immediately after terminating any faculty member so that they could terminate the FPE account associated with the terminated faculty member on a timely basis. Check to see if Financial Service would verify with HR department for a new faculty member when setting up a new FPE account associated with that member. Ensure that the FPE program is being monitored for its effectiveness on a continuous basis and any major changes should be presented/ discussed with the board. Current Control Weakness The current control environment and general control over the FPE accounts are considered to be very weak mainly due to the lack of control procedures and policies in place in the bookstore level, poor quality of review/procedures before approving receipts by Department heads and lack of independent check/verification of approvals made by department heads including lack of segregation of duties in the Financial Service Department. Exhibits 2 identified these significant internal control weaknesses within the FPE process, described the implications of each weakness as well as recommendations for improvement. Exhibit 2- Control Weakness, Implication and Recommendation Weakness Implication Recommendation 1. Either no well established procedures and policies regarding the use of FPE account for bookstore purchases in place for manager and staff to be followed  or  Policies and Procedures exist but Royola Berterson, Bookstore manager did not follow and didnt instruct her staff to follow. Instead bookstore manager instructed the staff to be courteous and helpful to faculty members because they are long-term customers and do not want to lose them and hence doesnt really care of what allowable purchases to expense against FPE account. e.g. Brian Ross (professor) bought clothes, computer for personal use at home. This clearly shows the staff members credited FPE account for clothes bought at bookstore. Either it is possible that the bookstore staff does not have the list for allowable expense under FPE which they should have or if they have the list then they are just not following it. Most professors take advantage of the Bookstore for a number of purchases. These purchases included the non-allowable expenditures that were not supposed to be charged against the FPE accounts, resulting in misuse of the FPE accounts for the bookstore purchases. -Establish clear and enforceable policies and procedures at the bookstore to ensure that FPE accounts may only be used against allowable expenditure. -Implement an automatic system at sales terminal that would read the product code and match them to the pre-authorized categories of product code (i.e. books, equipments), so that non-allowable purchase such as clothing from the bookstore using the FPE account could be automatically rejected. -Book store clerks should confirm the identity of the faculty members before crediting the FPE account to prevent the misuse of lost cards. -Consider hiring another bookstore manager since Royola Pertersons integrity is questionable 2. Poor quality of review of approvals for non-bookstore purchases by various Department heads. No procedures of how to review the attached receipts of non-bookstore purchases to check if those expenses are allowed to be deducted under FPE account or not. No procedures to check if those non-bookstore purchases were used for office or personal purpose. e.g. Brian Ross (professor) plan to travel for business and holiday purpose- expense related to business purpose and non business purpose needs to be segregated Misuse of FPE account can result in an increase of FPE expenses. Faculty members can claim reimbursements for purchase of items for personal use by providing those receipts. Faculty members can claim for items not allowable under non-bookstore purchases due to lack of control procedures. FPE expense can be maximum of $3000*195 faculty members= $585,000. Faculty members will be more inclined to deceive/ claim unallowable expenses if errors go undetected. Require all division managers to review all the receipts submitted by faculty members to check if its an allowable expense to be reimbursed to employees for non-bookstore purchases. Need to check the date on the receipt submitted by faculty members for allowable reimbursements to see if the expense incurred is in the current year for cutoff. -Need to check if non-bookstore purchases/expenses were solely for the purpose of office/university benefit (not personal benefit)- to segregate the personal expense from office expense (e.g. Travel expense related to business and personal use- to reimburse business related travel expense only) -Check for previous years receipts submitted by those faculty members who are found to claim unallowable expense by providing receipts to charge back those amounts. 3. Lack of independent check in the Financial Service Department of the receipts submitted by different department heads for its accuracy and reliability if its an allowable expense that is being claimed for reimbursement as Maggie just debits the expense account and initiates a cheque requisition for payment to the faculty members. Maggie shouldnt do both reconciliation and writing cheques at the same time, which clearly indicates lack of segregation of duties. Intentional/ unintentional errors made by divisional heads will go undetected. This will result in reimbursing amounts that shouldnt have been which increases the expense under â€Å"FPE account† which otherwise would have been transferred to a â€Å"Scholarship Trust Fund†. Faculty members will be more inclined to deceive/claim unallowable expenses if errors go undetected. Fraud may occur as Maggie can easily make adjustments at the year-end if the total university account posting related to FPE is not equal to the amount relieved from the faculty FPE accounts. -Requires Financial department to check for all claims/receipts that are being claimed to confirm if its an allowable expense under FPE account before initiating a cheque requisition for payment to the faculty member. -Hire a new employee in financial department to check all the receipts initialized by department heads. -Duties of reconciliation and writing cheques should be segregated by hiring a new employee. Current concerns about the Internal Audit department Structure- related Lack of independence as there is no direct presentation/reporting to the Board at their quarterly meetings. Responsibility- related Nature of job duties- Internal auditor working/replacing staff in the financial services during vacations violates independence issues and is not a part of responsibility of an internal auditor. Internal auditors should not prepare bank reconciliation for bank accounts. Independence rules will be violated if internal auditor assists Vice-president of financial services. Recommendations: Need to present/report findings, results and issues directly to Board of Governors at quarterly meetings rather than reporting it to VP to avoid independence issues. When employees in financial service department goes on vacation there should be employees within the financial service department to cover for them and they should be paid overtime to give an incentive to them. Only one financial employee should be permitted to take long planned vacation at a time which can be reserved by employees well in advance. Additionally, work done by the employee replacing the employee on vacation should be double checked by someone else for its accuracy. Duty of bank reconciliation for all bank accounts should be segregated so that employee responsible for bank reconciliation is not responsible for any other accounting department work (i.e. A/P or A/R department) to have proper segregation of duties. Internal auditor shouldnt assist Vice-president of financial services to remain independent as internal auditor will be auditing the work of vice president, in case if internal auditor does assist Vice-president, it should be clearly disclosed in internal auditors report that is presented to external auditor. Conclusion Bloomington University does not have effective controls procedures in place for use of FPE account. Evidences have been found to prove the misuse of FPE account by faculty members because of lack of review by bookstore manager, department heads and financial department to allow reimbursing all claims. We recommend the Board to immediately take action to improve its control weaknesses over the FPE process. A list of our recommendations is provided in exhibit 2. An alternative way would be to eliminate the use of FPE account, because the integrity of FPE program seems to be very questionable. The procedures to replace the FPE accounts could be as followed. For book-store purchases and non-book store purchases, different department should be in place to order/buy on behalf of faculty members. Faculty members can just place an order to that separate department of their needs to carry out their job and that department will automatically take care of all allowable purchases to be made.

Proton Vehicles

1. Background of the Company It all began in 1979 when Malaysia’s Father of Modernisation, Tun Mahathir Mohamad, mooted the idea of establishing an automotive assembling and manufacturing industry in our country. It was Tun Mahathir’s dream to accelerate Malaysia’s industrialisation capabilities to match those of developed nations. His dream became one step closer to reality when the Cabinet approved the National Car Project in 1982. The dream was fulfilled when PROTON was officially incorporated on May 7, 1983. Our very first model, the Proton Saga was commercially launched on July 9, 1985.The name â€Å"Saga† was chosen by Ismail Jaafar a retired military soldier and derived from â€Å"saga† (Adenantherapavonlna) a type of seed commonly found in Malaysia. The first new market for the Proton Saga was Singapore, right across the Straits of Johor. In 1986, barely a year after the first car was launched, celebrated the official rollout of the 10000th Proton Saga. The following year, launched the Proton Saga 1. 5l saloon and Aeroback models. By then, over 50,000 units of the Proton Saga had been produced and sold in Bangladesh, Brunie, New Zealand, Malta and Sri Lanka.Soon after, PROTON cars were distributed in the United Kingdom. In 1988, PROTON debuted at the British International Motorshow, walking away successfully with three prestigious awards for quality, coachwork and ergonomics. PROTON progressed towards in-house engine operations in 1989. In quest to upgrade our technological prowess, a Transmission Assembly Plant was also set up in Shah Alam. In 1996, 1 millionth car was produced. This achievement was buoyed by several significant new model launches including the Proton Tiara, Proton Wira 2. Diesel and the two-door Proton Putra, in addition to existing line up of the Proton Wira, Proton Satria and Proton Perdana. In the same year, acquired a controlling stake in Group Lotus. Even as the new millennium dawned, PROTON sho wed no signs of slowing down. In 2000, unveiled prototype CamPro engine at the Lotus factory in Norwich, United Kingdom. The CamPro engine is aimed to show PROTON’s ability to make their own engines that produce good power output and meet newer emission standards. In 2009, PROTON EdarSdn. Bhd. nd EdaranOtomobilNasionalBerhad entered into a new Master Dealership Agreement to rationalise the sales and services network of vehicles, to ensure a more efficient nationwide distribution system. In January 2010, Petronas became official sole lubricant supplier, in a 10 year agreement that covers all markets in which cars are sold. In 2008, launched the latest iteration of PROTON logo, in conjunction with the rollout of 3 millionth cars. PROTON top mark retained its diamond shape although the tiger motif and colour scheme were changed to reflect the PROTON’s new direction.To further cement successes, launched new production models including the new Saga, Waja CPS, Gen 2 CPS and the Persona Special Edition. PROTON brand is the most valuable asset for all the companies in PROTON group. It embodies a unique set of perceptions about products and services that are triggered in the minds of our public by how others judge what we do, how we behave and what we say. 1. Proton Ideology Audacious Goal – Driving Malaysia’s transformation into a global leader in technology and quality. Vivid Description – Deliver innovative and superior quality products and services.PROTON brands inspire confidence and pride. Purpose – Passionate group of people working together, creating exhilarating products and services for global markets, synonymous with great styling, innovation and leading technology. 2. Proton Core Values Each PROTON employee practices in the Company’s shared values to guide their behaviour with each other and PROTON customers. These precious values form the foundation of how they work and conduct business as follows: Quality à ¢â‚¬â€œ Ensure continuous quality improvements for customers by delivering products that are positively conceptualised and manufactured.Customer Focus – Customers remain priority at PROTON. PROTON deliver on promises to customers’ satisfaction. Innovation – Challenge the convention, always seeking new and better ways to do things. View changes as opportunities. Teamwork – PROTON trust, respect and share knowledge to foster teamwork at the workplace. Speed – PROTON have a ‘can-do’ attitude and will not rest until the problem is solved. – PROTON have an inherent sense of urgency in everything PROTON do. Caring – As a responsible corporate citizen, PROTON invest in safety, health and the environment. Honesty Let’s be transparent and take responsibility for own actions. 3. Proton Vision Proton strives to become a successful Malaysian Automotive Manufacturer globally by being customer oriented and producing competitivel y priced and innovative quality products. Since inception, PROTON have gained a significant international presence bringing PROTON to 27 countries across South-East Asia to the Middle-East, China, South Africa, Australia and the United Kingdom. Over the years PROTON have increased cost-efficiency, realibility and quality through the use of automation and robotics in manufacturing processes.The launch of Research and Development facilities has contributed a most critical activity, innovation in design and creative engineering methods. Consumers can now expect PROTON to deliver more unique, stylish and attractively priced cars. 4. The Proton Personality PROTON have challenging but unique opportunities to change people’s perceptions of what stand for by asserting a clear brand personality founded on a set of brand attributes that should guide all our activities and communications. Proud – Although relatively brief, PROTON company history is one of the remarkable achieveme nts of which PROTON proud.In PROTON pride lies the vital energy that drives us forward and forces PROTON to take on new challenges. Reliable – PROTON committed to providing quality products and services. More important, however is receiving recognition for such quality from customers, business associates and shareholders who need to trust our ability to deliver on PROTON promise of quality Innovative – PROTON ability to innovate is also geared at developing collaborative relationships with other national projects to assist in the development of indigenous products able to compete in the international markets.Knowledgeable – PROTON is committed to the acquisition of intellectual capability in design and technology, which will propel the nation to achieve the status of an industrialised nation. Caring – PROTON responsible corporate citizen, commited to building a friendly organisation centred on personal touch and sensitivity to customers’ needs, wit h clear communications leading to mutual understanding. 2. Consumer Behaviour of the Target Market: Proton Holding Berhad 1. Definition on Consumer BehaviourConsumer behaviour is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas or experiences to satisfy their needs and wants. Consumers are exposed to a myriad of marketing and other external stimuli on a daily basis for which the marketer has to consider consumer characteristics and consumer psychology to successfully position a product or service. Consumer characteristics include; culture, social and personal factors and consumer psychology include motivation, perception, learning and memory. . Consumer Behaviour on Proton Research conducted by Hossein Nezakati1*, KemOon Kok2 and Omid Asgari3 Department of Management and Marketing, Faculty of Economics & Management, Universiti Putra Malaysia (UPM) MBA student, Graduate school of Management (GSM), Universiti Putra Malaysi a (UPM) Founder & CEO, Delta Consulting Group (DCG), Tehran, Iran. The title of research is Do Consumer based-factors influence consumer buying behavior in automotive industry? (Malaysia Evidence). 3. Research MethodUsing primary and secondary data as well as sampling technique. The target population on this study consists of consumers from region of Klang Valley. Most of the respondents were Malay where contributing 98 respondents, followed by Chinese were 56 respondents, Indian were 35 respondents and others races were 21 respondents. Majority of the respondents were aged 18 to 28 years old and most of them in the highest education level were bachelor degree. Some of the respondents were still student where they are attending class as part-time students.The income level, some of the respondents were below RM1,800 but most of the respondents were average monthly income were RM1,800 to RM3,000. From the reliability results, it was found that majority respondents was beliefs them sel f about the quality of the car before they made decision to purchase. Factors influencing consumer behavior on local car like Proton are as follows:- a) Price consciousness- consumers will enormous search information and see the financial performance before acquiring automobile. ) Value consciousness- consumers seems to be equivalently beliefs them self regarding perceptive of the import car, meaning that they purchase car based on the experience from the past where they belief which car will suitable for them. They also act like a consumer seeker whereby they will keep forward looking for the new design of the imported car. Some of the consumer beliefs which car they are prefer to drive and which car they are not prefer or dislike. ) Price-quality inference – Most of the respondent believed that imported car were made by high quality material in term of interior design, more quality in term of engine performance and also more towards science and technology. In this results s how that Malaysia consumers are concern on the value that they receive when they purchase imported car. To be intention to purchase imported car, they will consider how far the price and quality they concern. d) Risk Awareness- In this study, we also found that most of the respondent beliefs that imported car were more safety to drive due to test safety before launching new model.Other than that, they also believe imported car were made by high quality material in term of interior design, more quality in term of engine performance and also more towards science and technology. To successfully compete in the Malaysia and international market, PROTON must emphasize the quality of the products in order to gain competitive advantages in the market. PROTON and its group of companies must remember quality is the factors that will influences consumer’s beliefs and also will influence the intention to purchase.PROTON is also should increase their product quality in order to increase t he consumer’s beliefs about the products by maintaining the quality to gain competitive advantage. 4. SWOT Analysis On Proton The SWOT analysis is an extremely useful tool for understanding and decision. The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. To enable this to happen cleanly and clearly, and from a logical point of view anyway when completing a SWOT analysis in most business and marketing situations, Strengths and Weaknesses are regarded distinctly as internal factors, whereas Opportunities and Threats are regarded distinctly as external factors. Strengths |Weaknesses | |Strong brand image |Concentrated Operations | |Received various 8 awards, recently, i. eFrost & Sullivan Malaysia |Although Proton has expended to other international regions, it| |Excellence Awards 2011. (Value-for-Money Car of the Year (1. L and |still depends on the Malaysia market for majority of its | |above), Auto Industry Awards 2011, â€Å"Best People’s Car† for the Saga FL |revenue. | |andâ€Å"Best Value-for-Money Family Car† for the Inspira. | | | |Declining profit trend | |Strong recognition |PBT declined by 17% for FY2011.These mainly due to economic | |Gives it competitive advantage compared to its other competitors. |slowing down and increase in its production cost. | | | | |Strong focus on R & D |Marginal increase in revenue | |PROTON TechnologyAdvisory Council (PTAC) in 2011 and PROTON Technology |Sales increased by marginally at 9% for FY2011.This | |roadmap (PTR) serves as a blueprint for the Company in shaping PROTON’s |performance was the result of encouraging sales recorded by the| |car of the future. |three core models – the Saga, Persona and Exora. This is | | |forcing PROTON to rethink its strategy to optimize plant | |Strong management team |utilization and if possible minimize additional required | |Had strong management in terms of qualifications and leadership, lead by |investment. |Dato’ Sri Haji Syed ZainalAbidin B Syed Mohamed Tahir. Most of the | | |directors have collectively 25 to 40 years of experience in their |Declining market shares | |respective field. |Proton also arrested the decline at 24% in 2010 and gradually | | |increased the same to just below 30% for FY 2011. |Encouraging continuous learning | | |PROTON Critical Mass Scheme-increasing the ratio of PhD and Master | | |Holders in the company. | | | | |Various types of models | | |Through the years the PROTON Group has collectively realized ove r 24 | | |various models. | | | | |Strong staff strength | | |Total staff strength close to 12,000 employees | | |Worldwide. | | | | |Strong cashflows | | |PROTON’s cash and cash equivalentsare maintained above the RM1 billion. | |Opportunities |Threats | |Strategic alliance |Intense Competition | |Entering into strategic agreements, acquiring assets or organizations to |Proton faces intense competition from local manufacturer | |further strengthen its position in the industry. . e Lotus Engineering |i. ePerodua as well as international manufacturer, i. eToyata and| | |Honda, which customers’ perceive better value for their money | |Collaboration with other country |in terms of quality and safety. | |Iran SAIPA, Iran to explore Iran and Middle East market. | | | | |Strong government support |Economic slowing down and volatile global market | |In 2009-Second Stimulus Plan. Current global economies slow down and the uncertainties that | |2010- Economic & Gove rnment Transformation program and 10th Malaysia Plan|currently prevail, especially in Europe, Japan and the USA. | |and attractive loan package. This shows government participations on the | | |growth and sustainability of PROTON. Other country rules and regulation | | |Proton has to abide with the other countries’ regulation in | |Accelerate Strategy into China market |order to penetrate the market. | |PROTON will upgrade the current Representative Office in Hangzhou, | | |Zhejiang Province to a Wholly Owned Foreign Entity (WOFE) in Shanghai |Increase fuel price | |which will be operational by end 2011. The automotive industry is highly affected by fluctuation in | |WOFE will allow PROTON to conduct business and pursue new opportunities |the fuel price. When the fuel price increases significantly | |in China. |people would choose other economical public transport i. e train| | |and monorail/LRT. |Technology transfer | | |PROTON has worked on a feasibility study programme with King Abdulaziz | | |City for Science and Technology (KACST), to develop the plan to achieve | | |full automotive development and manufacturing capability in the Kingdom | | |of | | |Saudi Arabia. | | 3. Situational Analysis 1. Basis of Segmentation A market segment consists of a group of customers who share a similar set of needs and wants. The marketer’s task is to identify the appropriate number and nature of market segments and decide which one(s) to target.They are researcher define segments by looking at descriptive characteristics such as geographic, demographic, and psychographic. Other researchers try to define segments by looking at behavioral considerations, such as consumer responses to benefits, usage occasions, or brands. The major segmentation variables are geographic, demographic, psychographic, and behavioral segmentation. a) Geographic Segmentation Geographic segmentation divides the market into geographical units such as nations, states, regions, counties, cities, or neighborhoods. The company can operate in one or a few areas, or it can operate in all but pay attention to local variations.In that way it can tailor marketing programs to the needs and wants of local customer groups in trading areas, neighborhoods, even individual stores. In a growing trend called grassroots marketing, such activities concentrate on getting as close and personally relevant to individual customers as possible. b) Demographic Segmentation In demographic segmentation, we divide the market on variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class. One reason demographic variables are so popular with marketers is that they’re often associated with consumer needs and wants. Another is that they’re easy to measure.Even when we describe the target market in non-demographic terms (say, by personality type), we may need the link back to demogra phic characteristics in order to estimate the size of the market and the media we should use to reach it efficiently. c) Psychographic Segmentation Psychographics is the science of using psychology and demographics to better understand consumers. In psychographic segmentation, buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values. People within the same demographic group can exhibit very different psychographic profiles. One of the most popular commercially available classification systems based on psychographic measurements is Strategic Business Insight’s (SBI) VALSâ„ ¢ framework. d) Behavioral SegmentationIn behavioral segmentation, marketers divide buyers into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. Below are the criteria to evaluate market segments: a) Identifiable The differentiating attributes of the segments must be measurable so that they can be identifie d b) Accessible The segments must be reachable through communication and distribution channels c) Substantial The segments should be sufficiently large to justify the resources required to target them d) Unique needs In order to justify separate offerings, the segments must respond differently to the different marketing mixes e) DurableThe segments should be relatively stable to minimize the cost of frequent changes An ideal market segment meets all of the following criteria: a) It is internally homogeneous means the potential customers in the same segment prefer the same product qualities b) It is externally heterogeneous means the potential customers from different segments have basically different quality preferences c) It responds similarly to a market stimulus d) It can be cost-efficiently reached by market intervention. Proton Holdings Berhad (Proton) uses demographic segmentation as their market segmentation a) Age Consumer needs and wants change with age. The marketing mix m ay therefore need to be adapted depending on which age segment or segments are being targeted. Proton Holdings Berhad (Proton) is targeting their customer age ranging from 18 years onwards.It is due to the affordable price, variety of car models such as Proton Exora, Proton Saga FL, Proton Persona, Proton R3 Satria Neo, and Proton Inspira, variety of promotional installment package offered by Proton Edar as a Proton dealer. Basically Proton cars model are suitable for teenagers to an adult. b) Gender It involves dividing a market into different groups based on sex. Proton realizes that the purchasing power of women and men nearly the same. All the marketing campaigns through motorsport exhibition and advertisement done via media electronic, such as television, radio and internet had attract both gender, women and men to purchase Proton cars. With the attractive interior design, up-to-date technology such as GPS navigator install at Proton Exora and variety color schemes had attract both gender to purchase.Besides that Proton emphasize on safety factors of their car manufacture which is desired to market their cars to women, as well as men. c) Family Size For Proton Saga and Proton Satria Neo model, the car model is suitable for small family size whereby the family consist of 2 adults and 2 children. For medium size family whereby the family member consist 4 to 5 members, Proton Persona is suitable for them and for big family size whereby it consist of 6 to 8 members in the family, Proton Exora is suitable for them. d) Life Cycle Stage Market can de divided into different groups based on customer life-cycle. People change the goods and services they want and need over their lifetime.Life cycle stage of customer can be categorized as: †¢ Bachelor Stage whereby the customer is young, still single and not living with their parents. Most of them just finished studied either at university, college or school leaver †¢ Newly Married Couples whereby they stil l young with no children and just enter marriage life †¢ Married couples with dependent children †¢ Married couples with no children living with them †¢ Married couples and they had retired with no children living with them †¢ They had retired and still unmarried Proton car’s model is suitable for every life cycle either the customer is bachelor or an adult or the customer had retired. Their car model can cater every life stage needs and wants.For example, Proton Gen-2 had a modern design, masculine and sporty character in term of design and interior styling and also performance. The car is suitable for bachelor stage and newly married couple who loves very particular about style. Proton Exora is suitable for consumer who has a family member with size of 3 to 6 members. The price of the car is affordable and competitive. Besides that Proton Exora is also suitable for retiree. a) Generation Proton car’s model has been in the automotive sector for 25 years. Proton Holdings Berhad (Proton) has produced over a dozen car models to date that have sold more than 3 million units and has exported to more than 25 countries. Proton Saga was the first Proton model.It rolled off the Shah Alam assembly line for the first time in September 1985. The 100,000th Proton Saga was produced in January 1989. The second proton’s car model is Proton Wira which was produced in the year 1993 followed by Proton Satria in the year 1995, Proton Putra in the year 1995, Proton Perdana in the year 1995, Proton Tiarain the year 1996 t, Proton Perdana V6 in the year 1999, Proton Juara in the year 2001, Proton Waja in the year 2000, Proton Arena in the year 2002, Proton Gen-2 in the year 2004, Proton Savvyin the year 2005, Proton Satria Neo in the year 2006, Proton Personain the year 2007, Proton Saga FL in the year 2008 and Proton Inspira in the year 2010.Until today, Proton car’s model still in demand with new development of the car design, up-to -date technology and car features. According to Dato’ Sri Haji Syed ZainalAbidin Syed Mohamed Tahir, Group Managing Director of PROTON Holdings Berhad during the launching Proton Saga FL 1. 6 on 25th May 2011 said that the Proton Saga FL is suitable for younger generation of purchaser and car owner because the car has more attractive design, affordable price, cost-effective and powerful alternative. b) Income Income segmentation involves dividing a market into different income groups. Marketers of products and services found that income segmentation very useful. Companies with luxury goods and convenience services target well off consumers.Income segmentation is also used to identify and target lower-income groups, so that they can be approached with appropriate products, prices and distribution outlets. Proton Holdings Berhad (Proton) targeted their customer with monthly salary of RM 2,000 and above. The price of the car is affordable and value for money. Proton model is tar geted for people who just enter the working world whereby they need car as a mode of transportation beside public transport such as public bus, taxi, Putra LRT, Commuter or Star LRT. Below is the price of Proton’s car models. |Proton Car Model |Price Starting From | |Proton Exora |RM 59. 48 | |Proton Inspira |RM 78,549 | |Proton Gen-2 |RM 54,538 | |Proton Persona |RM 46,499 | |Proton Saga FLX |RM 38,148 | |Proton Satria Neo |RM 57,313 | |Proton R3 Satria Neo |RM 79,797 | |Proton Savvy |RM 39,693. 68 | |Proton Waja |RM 56,888 | (Souces :www. proton-edar. com. my) c) Life Style It involves classifying people according to their values, beliefs, opinions, and interests. There is no one standardized lifestyle segmentation model.Market research firms and advertising agencies are constantly devising new categories, which will best help target possible consumers of their client’s products. As for Proton’s customer, each of their car models is targeted to different life style of customer. For example, Proton Satria Neo is suitable for your generation who love style and sporty looks. The had an interactive interior design and built-in technology that attract young generation especially college and university student to owned it. d) Social Class Is the single most used variable for research purposes, and divides the population into groups based on their type of occupation as such it can be seen as a socio-economic scale.Description of occupation can be categorized into: †¢ Higher managerial, administrative or professional †¢ Intermediate managerial, administrative or professional †¢ Supervisory, clerical, junior administrative or professional †¢ Skilled manual workers †¢ Semi and unskilled manual workers †¢ State pensioners with no other income, widows, casual and lowest grade earners As for Proton Holdings Berhad (Proton), they will not separate their car model purchaser according to social class. The mos t important element in buying the proton car model is the affordability of the customer to pay down payment and monthly installment. e) Religion Malaysia is multicultural and multiconfessional. The dominant religion in Malaysia is Islam. The large Chinese population in Malaysia practices a mix of beliefs, with influences from traditional Chinese religions such as Buddhism and Daoism.Hinduism is practiced by the majority of Malaysian Indians. Christianity has established itself in some communities, especially in East Malaysia. It is not tied to any specific ethnic group. Other religions, such as the Baha'i Faith and Sikhism also have adherents in Malaysia. All the world's major religions have substantial representation in Malaysia. The Population and Housing Census 2010 figures show approximately these proportions of the population following these religions: †¢ 61. 3% Islam †¢ 19. 8% Buddhism †¢ 9. 2% Christianity †¢ 6. 3% Hinduism †¢ 1. 3% Confucianism, Taoi sm and other traditional Chinese religions †¢ 0. 7% Atheist †¢ 1. % Other religions or no information The majority of Malaysian Malay people are Muslim. Most Malaysian Chinese follow a combination of Buddhism, Taoism, Confucianism and ancestor-worship. Statistics from the 2010 Census indicate that 83. 6% of Malaysia's ethnic Chinese identify as Buddhist, with significant numbers of adherents following Taoism (3. 4%) and Christianity (11. 1%). Christianity is the predominant religion of the non-Malay Bumiputra community (46. 5%) with an additional 40. 4% identifying as Muslims. Many indigenous tribes of East Malaysia have converted to Christianity, although Christianity has made fewer inroads into Peninsular Malaysia.Proton car model is suitable for all religion. There is separation between religions in order to own the car. The most important element to purchase the car is the affordability and the interest of the features of the Proton car’s model. f) Education Lev el of education that purchase proton’s car can be categorized as customer who had obtain education until secondary school and who had obtain tertiary education in universities or colleges. Basically customers with tertiary education are more detailed in analyzing the car model from the car design, car features, the function of the car and the technology installed in the car. Usually the will study before deciding to purchase the car.Basically Proton car’s is suitable for everybody either the customer is educated or just finished the secondary school level such SijilPelajaran Malaysia. The car’s model has not separated in term of level of education. The most important things in purchasing the Proton car’s model is knowing to read and write. It is because the manual book will be given to all customer in order for them to know more about the car’s model such as the technology built-in, features and the function of the car. g) Ethnicity The population of Malaysia consists of four main ethnic groups which are malays, chinese, Indians and other ethnic group in Sabah and Sarawak.Malays and other indigenous groups are known as Bumiputras. Non-Malay indigenous tribes constitute about half of Sarawak's residents; the largest indigenous group consists of the Sea Dayaks, or Ibans, followed by the Land Dayaks, or Bidayuh. The majority of Sabah's population consists of indigenous peoples, principally Kadazans, Bajaus, and Muruts. The balance is dominated by Chinese. Basically as for Proton Holdings Berhad (Proton), ethnic will not play an important role in targeting purchaser of proton car. Every ethnic group in Malaysia has the opportunity to purchase proton car models regardless where they come from in the state in Malaysia.The most important thing is they attract to the design, features and the technology built-in to the car. 2. Target Market The target market is the part of the qualified available market the company decides to pursue. The Malaysian automotive market is certainly one of the more significant markets in Asia Pacific. It is estimated that over 21. 25 million vehicles have been registered in Malaysia to date with every 3 in 10 Malaysians owning a vehicle. Uniquely, Malaysia is one of the few countries in Asia Pacific  to have its own national carmakers, further adding spice and flavour to this market. Malaysia is also one of the few right- hand- drive ( RHD ) markets in the world.The Top 50 best selling cars in Malaysia for the year of 2011 ( Up until October 2011 ) |Rank |Car |Total sold | |1 |PeroduaMyvi |65,783 | |2 |Proton Saga |63,615 | |3 |Perodua Viva |49,636 | |4 |Proton Persona |40,666 | |5 |PeroduaAlza |30,398 | |6 |Toyota Vios |25,485 | |7 |Proton Exora |18,165 | |8 Toyota Hilux |18,015 | |9 |Nissan Grand Livina |10,620 | |10 |Honda City |10,470 | |11 |Proton Inspira |8,028 | |12 |Mitsubishi Triton |6,974 | |13 |Toyota Camry |6,679 | |14 |Toyota Avanza |6,660 | |15 |Honda Civic |6,121 | | 16 |Toyota Corolla Altis |5,178 | |17 |Isuzu D-MAX |4,871 | |18 |Naza ( Kia ) Forte |4,783 | |19 |Honda Insight |4,085 | |20 |Honda Accord |4,058 | |21 |Honda CR-V |4,007 | |22 |Suzuki Swift |3,962 | |23 |Nissan Teana |3,876 | |24 |Ford Fiesta |3,753 | |25 |Toyota Innova |3,735 | |26 |Proton Satria Neo |3,367 | |27 |Nissan Navara |3,122 | |28 |Hyundai Sonata |2,605 | |29 |Nissan Sylphy |2,385 | |30 |CheryEastar |2,251 | |31 |Proton Waja |2,159 | |32 |Hyundai i10 |2,115 | |33 |Toyota Rush |1,988 | |34 |Ford Ranger |1,900 | |35 |Mercedes- Benz E- Class 1,857 | |36 |Mercedes- Benz C- Class |1,823 | |37 |Hyundai Tucson |1,757 | |38 |Peugeot 308 |1,732 | |39 |BMW 5- Series F10 |1,723 | |40 |Toyota Prius |1,640 | |41 |Volkswagen Golf TSI |1,633 | |42 |Mazda 2 |1,591 | |43 |Naza ( Kia ) Citra |1,575 | |44 |Mazda 3 |1,555 | |45 |Toyota Hiace |1,550 | |46 |BMW 3- Series Sedan |1,513 | |47 |Nissan Urvan |1,447 | |48 |Toyota Fortuner |1,376 | |49 |Volkswagen Polo TSI |1,298 | |50 |Peugeot 207 Sedan |1,282 | Source: Malaysian Automotive Association (MAA) 3. Target market for Proton Holdings Berhad The Proton Persona had won the Frost & Sullivan for the Best Value of Monet Car of Year 2011 with total sales of 4,000 units per month. For the year 2011, there are 156,487 units of Proton Persona already on the road.Proton Persona is one of the top selling cars in the domestic market. According to the Dato’ Sri Haji Syed ZainalAbidin, Proton Holdings Berhad (Proton) competition is in the domestic market is so competitive. Proton is trying to take advantage these opportunities by introducing variety of new Proton car’s model in order to give variety of Proton cars for their customer to choose. In Malaysia, PROTON ranked second in terms of market share at 26%. With proper sales and marketing strategy combined with product launches of the Exora MC, Saga FL and Inspira, the performance in FY 10/11 was 3% higher at 162,012 units compared to 157,170 units in FY09/10.The launch of the latest addition, Proton Inspira, to the family, has allowed PROTON to capture more customers from different segments. The new sporty sedan contributed 6% to our monthly sales, the fourth largest contributor after the Saga, Persona and Neo. Saga remained the strongest contributor making up 45% of sales, continuing this multi award winning car’s reign as the most preferred amongst PROTON models especially after the introduction of the Saga FL. The introduction of Exora MC has also enabled PROTON to maintain their MPV sales performance while offering their customers a fresher look and feel. Besides that PROTON also had export their car to the international market such as China, Australia and Middle East Region.For the year 2011, the five top performing markets were Thailand, Australia, Indonesia, Egypt and Syria. In Thailand, Proton models were gaining higher acceptance gauging from various feedback from the customers, dealers, motorshows and mass media. The Exora received accolades as one of the Top Ten Passenger Cars 2010 in the Bangkok Post. The introduction of Saga FL and improvement initiatives at dealer network will be a hopeful stream for PROTON to achieve greater success. In Indonesia, PROTON has established itself as the 12th top brand in the market and managed to increase volume by 23% in 2010, in which the Exora has again been the best selling model and has remained the core product for PROTON Indonesia.With the current outlook and barring any unforeseen circumstances, PT PEI is expected to perform better in the new fiscal year. In 2010 China continued to record robust growth with 18. 1 million vehicles sold which represent a 33% increase over 2009. The growth was mainly powered by favorable government incentives, urban economic development and China’s stimulus package to boost the economy. PROTON expect China’s long-term growth to remain intact and continue in the next few years due to the current low motorization r ate and buoyant economy. CAAM (China Association of Automotive Manufacturers) expects China’s TIV to reach 20 million units in 2011.To accelerate PROTON’s strategy into China and serve the market better, PROTON will upgrade the current Representative Office in Hangzhou, Zhejiang Province to a Wholly Owned Foreign Entity (WOFE) in Shanghai which will be operational by end 2011. The WOFE will allow PROTON to conduct business and pursue new opportunities in China. The Satria Neo, Artiga Concept Car and Lotus Europa were displayed during the Shanghai Motor Show in April 2011 to enable PROTON to gauge market acceptance and pursue future opportunities for these products. Currently, PROTON cars are being sold under the Youngman brand through 100 appointed dealers throughout China.Thailand’s automotive industry in 2010 showed a significant increase of 46% against 2009 despite domestic political instability. The remarkable growth in the Thai automotive industry is due in part to the reduction in excise duties for small passenger cars. This reduced the prices of cars and the added advantage of credit availability was instrumental in increasing demand. The rise in petroleum prices did little to dampen the automotive market growth in Thailand. PROTON continues to make headway in the Thai market with our strategy of practical designs at affordable prices. The Proton Exora which was introduced in December 2009 was voted as a Top 10 model by Bangkok Post for the year 2010.In 2010 PROTON also saw the introduction of Saga FL in the market, competing heads on with Eco cars. Currently, through PROTON Thailand distributor, Phranakorn Auto Sales Co. Ltd (PAS), PROTON has a network of 40 dealers (all 3S outlets) throughout Thailand. The current in service models consist of Savvy, Saga FL, Neo, Neo CPS, Gen. 2, Persona and Exora. PT Proton Edar Indonesia (PT PEI) was established on 16 August 2002 but commenced full operations on 16 March 2007, as part of PROTONà ¢â‚¬â„¢s brand expansion and AMLO strategies to spread out its presence intensely and dynamically. PT PEI till end 2010 offered the Indonesian market seven attractive models to target the different segments.The models are Savvy, launched in July 2007, that received 2 Awards for Best City Car from Majalah Mobil Motor and Auto Bild Indonesia; the Gen. 2 and Neo (also launched in 2007), with the more sporty and stylish outlook within the hatchback categories and not forgetting the highly comfortable and functional mini sedan class, the Gen. 2 Persona, and Waja (launched July 2007) and the Saga (launched March 2009). Saga has won the â€Å"2009 Best Budget Sedan†, awarded by Indonesia Otomotif Awards. In a country where there is a large preference for MPVs, the Proton Exora gathered the most accolades. This model has become the biggest sales contributor to PT PEI since its launch and debut at the Indonesian International Motor Show in 2009.Exora has been awarded by Indonesia Otom otif Awards the â€Å"2011 Best Budget MPV†. On the dealer network aspect as of 31st March 2011, PT PEI has appointed 17 sales outlets and 30 after-sales service centres or authorized workshops throughout Indonesia and PT. PEI is looking at expanding its sales coverage to 25 outlets in FY 2011/2012. Over this period the Australian industry volume increased by 10. 5% compared to the previous year. Improved economic conditions and heavy promotion by industry competitors lead to an overall volume of 1. 035 million sales. The sales result was the second highest annual volume recorded in the Australian market. Proton Cars Australia recorded a 16. % increase in sales on the back of the improved trading environment. The main sales increase came from the successful launch of the S16 (Saga) which was overwhelmingly accepted by the Australian public 4. Proton Financial Aspects | |2007 |2008 |2009 |2010 |2011 | |Revenue |4687. 3 |5621. 6 |6486. 6 |8226. 9 |8969. 9 | |Profit/(Loss) bef ore taxation |-618. 1 |144. 3 |-319. 2 |260. 9 |214. | |Profit/(Loss) after taxation |-589. 5 |184. 6 |-301. 8 |218. 9 |155. 6 | |Retained earnings attributable to shareholders |4319. 2 |4476. 2 |4174. 5 |4372. 8 |4526. 4 | |Dividend paid |-27. 5 |- |-20. 6 |- |-82. 4 | |Retained earnings carried forward |4291. 7 |4476. 2 |4153. 9 |4372. 8 |4444 | Table 1. 1 Table of Financial Summary & Highlights [pic] Graph 1. 1 Graph of Sales in 5 years [pic] Graph 1. Graph of Net Income/Loss in 5 years In the financial year 2007, the weakened industry state of affairs and the cumulative impact of various legacy issues had adversely affected PROTON during the financial year under review. Domestic sales volume for the period declined by 46. 8% to 88,635 units in comparison to the 166,656 units recorded in the previous financial year. PROTON's market share in Malaysia also declined to 29. 7% during the financial year compared to 39. 1% in the previous year, due to persistent competitive pressures w ithin the automotive sector. Such conditions and circumstances have led PROTON to a net loss after tax of RM590 million on a turnover of RM4. billion, as compared to the previous year's results of a net profit after tax of RM46 million on a turnover of RM7. 8 billion. The Group's losses for this financial year were also accentuated by various provisions, which included right-sizing costs incurred by a foreign subsidiary, higher component and raw material costs as well as the impact of legacy issues such as additional expenditure recognized in respect of vendor claims for previous years' project development costs and settlement of onerous contractual obligations previously committed. In addition, accounting adjustments to PROTON's deferred tax assets also adversely impacted the financial results. Accordingly, for the financial year ended 31 March 2009, PROTON recorded a loss after tax of RM301. million albeit on the back of improved revenue of RM6. 5 billion. This decline was largely due to the one-off exceptional provision for the impairment of property, plant and equipment and inventory write-down for certain models impacted by declining demand. Additionally, PROTON’s financial performance for the second half of the financial year was also adversely affected by the accelerated amortization of dies and jigs for certain models as well as higher commodity prices, increased costs of components and raw materials which arose from higher foreign currency exchange rates, particularly, the Japanese Yen and the US Dollar, coupled with allowance for doubtful debts.During the financial year 2011, the Group recorded a net profit of RM156 million (2010: RM219 million) which was lower than the previous financial year. The decrease was substantially due to higher losses from Lotus Group International Limited (‘LGIL’) whilst better contribution from the Proton cars business partly offset the decline. Growth in domestic sales volume, as well as introduction of models with better profit margins mainly accounted for the improved performance of Proton cars. In line with its transformation plans, LGIL incurred higher branding, marketing and restructuring costs in the rebuilding of the brand and improving production capabilities respectively. PROTON ranked second in terms of market share at 26%.With proper sales and marketing strategy combined with product launches of the Exora MC, Saga FL and Inspira, the performance in FY 10/11 was 3% higher at 162,012 units compared to 157,170 units in FY09/10. In terms of Service Marketing, more intense activities are being carried out to capture the â€Å"after warranty† customers in order to promote their visits to Proton EdarSdnBhd (PESB) service centres. Better values for money packages have been introduced to boost the said segment. In addition, tactical campaigns are also implemented every quarter to induce the element of surprise and enhance a ‘feel good’ sentiment among our customers. 5. Marketing Mix StrategiesIn Malaysia for the last 10 years, the car industry was practically taken over by Proton brand. 70 percent of vehicle sold are Proton sales. Some 25 other manufacturers compete for the remaining 30 percent. The previous best selling car like Nissan Sunny was totally wipe out almost overnight since Proton huge takeover in market sales more than 10 years ago. A marketing mix consists of four items or the four basic marketing mix tools that is product, price, place and promotion. This tools make up the marketing or advertising programs a company uses to entice consumers into purchasing specific types of products. Successful strategies typically maximize each piece of the marketing mix.Many people think a product is tangible, but a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information and ideas, (Kotler , 2012). In PROTONcontex, product refers to cars that Proton produce like Proton Saga, Proton Iswara, Proton Wira, Proton Satria, Proton Perdana, Proton Tiara, Proton Putra, Proton Savvy, Proton Gen2, Proton Persona, Proton Exora and Proton Inspira. PROTON offer unquestionably the best warranty package of any manufacturer and the most important part being the power train warranty, which guarantees the engine and transmission assemblies against failure for six years.The PROTON Invention and Innovation Competition (PICC) which was established in 2009 is an annual events which enables PROTON staff to generate new ideas and interest in creating next generation cars and also for employee to feel that their ideas and contribution are valued by the company. In marketing mix, price is the amount of money charged for each item. Before the product is developed, the marketing strategy is formulated, including target market selection and product positioning. There usually is a tradeoff between product qua lity and price, so price is an important variable in positioning. Because of inherent tradeoffs between marketing mixelements, pricing will depend on other product, distribution and promotion decisions.PROTON car has varieties types of car price according to their models offered. Generally consumers feel that the prices of PROTON’s products are affordable as compared with other brands in the category with which it compete. Pricing for PROTON car will eventually affects other marketing mix elements such as product features, distribution channel decisions and the aggressively promotion held nationwide. Place is the location at which customer purchases the product, including stores and websites. Proton has two distribution channels which are PROTON EDAR and EON. With this two distribution channels all prospect customer can easily accessible as it can be reached in all major towns in Malaysia.Besides that PROTON also opened a branch at another countries like China, Thailand, Indo nesia, Singapore, Australia and United Kingdom. China In 2010, China continued to record robust growth with 18. 1 million vehicles sold which represent 33% increase over 2009. The growth was mainly powered by favourable government incentives, urban economic development and China’s stimulus package to boost the economy. PROTON expect China’s long term growth to remain intact and continue in the next few years due to the current low motorisation rate and buoyant economy. CAAM (China Association of Automotive Manufacturers) expects China’s TIV to reach 20 milion units in 2011. Thailand PROTON continues to make headway in the Thai market with strategy of practical design at affordable prices.The Proton Exora which was introduced in December 2009 was voted as a Top 10 model by Bangkok Post for the year 2010. In 2010, PROTON also saw the introduction of Saga FL in the market, competing heads on with Eco cars. Currently, through PROTON Thailand distributor, Phranakorn Auto Sales Co. , Ltd (PAS), PROTON has network of 40 dealers (all 3S outlets) throughout Thailand. Indonesia PT Proton Edar Indonesia (PT PEI) was established on 16 August 2002 but commenced full operations on 16 March 2007, as part of PROTON’s brand expansion and AMLO strategies to spread out its presence intensely and dynamically. PT PEI till end 2010 offered the Indonesian market seven attractive models to target the different segments.The models are Savvy, launched in July 2007, that received 2 Awards for Best City Car from Majalah Mobil Motor and Auto Bild Indonesia, the Gen-2 and Neo also launched in 2007 with the more sporty and stylish outlook within the hatchback categories and not forgetting the highly comfortable and functional mini sedan class, the Gen-2, Persona and Waja launched July 2007 and the Saga launched March 2009. Saga has won the â€Å"2009 Best Budget Sedan† awarded by Indonesia Otomotif Awards. Singapore The new car market in Singapore is regul ated by the Certificate of Entitlement quota (CEO) which is issue by the Land Transport Authority (LTA). TIV has consistently outgrown the road space development which leads the LTA to introduce a drastic change in the formulation of quota supply.This new measure has created a drastic decline of quota supply and as a S$18,502 to S$47,604) within the year 2010 which is a ten year record high. Australia Over this period the Australian industry volume increased by 10. 5% compared to the previous year. Improved economic conditions and heavy promotion by industry competitors lead to an overall volume of 1. 035 million sales. The sales result was the second highest annual volume recorded in the Australian market. PROTON Cars Australia recorded a 16. 1% increase in sales on the back of the improved trading environment. The main sales increase came from the successful launch of the S16 (Saga) which was overwhelmingly accepted by the Australian public. United KingdomThe retail buyer segment saw a 7% decrease in sales and this would have been significantly lower had it not been supported by the government scrappage scheme which ended in the first half of 2010. High fuel prices and economic factors drove demand for smaller more fuel-efficient cars, with â€Å"B† segment (Supermini) vehicles accounting for 37% market share and diesel vehicles increased consumer demand for these models. Promotion is the communication method companies use to inform customers about goods and services. The very first promotion Proton used was to organize the car naming contest, and it was from here that a certain brand belonging patriotism towards Proton SAGA name was instill among Malaysian.The government itself also relentlessly pursue the promotion of Proton car on a nationwide scale with the Prime Minister launching almost every new model category in the Proton car lineage. This itself has been widely covered in all major newspaper for the benefit of market brand awareness. As in r ecently the Prime Minister as a prime mover in promoting PROTON cars have launched numerous world events namely the World Cup Golf ’99, and Le Tour De Langkawi, awarding a Proton car to its winners. The recent achievement of Malaysian athletes who had set and broken records in Kuala Lumpur 98XVI Commonwealth Games was also not forgotten, as the athletes were each awarded a Proton PERDANA.Besides this Proton through its marketing arm EON, have also been sponsoring world events to promote the car namely, FIFA/Coca Cola IXth World Youth Club, 34th International Youth Skill Olympics, Motor Rallying Activities and the Malaysia Thomas Cup team to restore the badminton glory. These intensive promotions especially at world function have nevertheless promoted Proton Proton cars to a vast majority of people in Malaysia as well as overseas. Marketing mix strategies concern either one item or the entire group. For example, product strategies may consist of selling brand new items or subs tituting goods for item already in the market. Prices can be extremely high to create a sense of exclusiveness or inexpensive. The place may be in-store or at special location, with wide ranging promotion using multiple methods. All four pieces of the marketing mix helps companies set the price for their goods and services.In economic term, the best price is at equilibrium, or the price at which consumers will buy the most products and the company will make the most profit. 6. Forecasting for the Near Future To say that a lot has happened recently to the world of automotive marketing and CRM would be an understatement. Since the days when marketing managers were schooled in the marketing mix of the four â€Å"Ps† — Product, Price, Place and Promotion — practitioners have applied these fundamentals in time- and battle-tested ways, ever honing their craft. Marketing as we have known it is undergoing a radical transformation as the internet plays an ever-increasing role in consumers' lives. For consumers, the internet has become the primary research tool used to determine the best car to purchase.And for Proton, it is now the path to reach and learn from these consumers — providing automotive professionals with a vastly better way to quantify and qualify the most important aspects of consumer attitudes, shopping behaviors, vehicle demand and the conversion of demand to sales. The internet has enabled customer acquisition techniques and efficiencies that were never before possible. Furthermore, it has enhanced the quality of intelligence and accelerated its availability. Given the power that these changes have ushered in, we can no longer rely on the traditional â€Å"P's†, lest we fall victim to what marketing guru Ted Levitt referred to as â€Å"marketing myopia. † The fundamentals are no longer adequate to effectively win and keep consumers and, as such, a powerful new entrant — a fifth ‘P' — has eme rged in the marketing model: Process.Process calls for grounding tactical and strategic marketing decisions in the insights that can be drawn from online consumer data and leveraged across the predecessor Ps. With Process, online data regarding consumer preferences and shopping behavior is used to precisely pinpoint, measure and analyze consumer activity and build more effective marketing programs that cost-effectively increase sales and profit per vehicle. With more than two-thirds of new vehicle buyers going online to research purchases before buying a new vehicle, insights derived from these data can be used to develop highly customized marketing programs geared toward consumers' specific purchasing behavior.In short, Process, powered by online data, enables companies to quickly optimize the return on their marketing investments and drive overall marketing efficiency. It is no longer enough to place a product and price and promote it; instead, marketers must ‘connect the do ts' and utilize data to its fullest advantage to transform the way they identify and reach potential buyers. There